Sauna hat trend

Is sauna hat still growing?

Yes. Google's weekly index for it is up +79% in a year, and still up +23% over the last 3 months. The rise is measured, not a one-week spike or a change in how Google counts, and Bing searches rose with it, each above what every other search on the same source did.

3 months

+23%

1 year

+79%

2 years

+208%

Each figure compares Google's weekly index at the end of the window with its start. Searches usually peak in April.

Checked outside Google

A rise on Google alone can be a change in how Google counts. These rose with it, each against what every other search on the same source did:

• Bing searches rose too, by more than they did for the typical search we track there (their licence lets us name the source, not quote its numbers).

About this search

Sauna hat refers to thick wool felt hats worn in saunas to protect the head and hair from heat and extend sessions, a Nordic and Russian tradition now popular with the home-sauna and contrast-therapy trend, often sold with humorous designs. Searchers are sauna owners and gift buyers. The product is cheap and easy to make. It signals accessory demand around home saunas and a gift niche.

Rising alongside it

Searches Google lists as rising with sauna hat.

• infrared sauna blanket
• flower sauna hat
• infrared sauna
• sauna cap
• wool hat
• felt sauna hat
• sauna near me

More rising in Wellness

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• Halo ring vs oura ring trend
• Ringconn trend+120% in a year

Get the week's rising searches

Next Big checks every rise against a second source before it calls it a trend. Join the waitlist: we open it to a few people at a time.