Next Big

What's trending now: rising search trends

What's trending now, checked twice: every search here has risen on Google for months, by a measured amount, and a source outside Google — Wikipedia, research papers, Bing, Hacker News, Bluesky — rose with it.

This week, October 12, 2026

New on the list first, then the fastest risers over the last 3 months.

  1. 1
    zcode
    AI · rose on Bing searches too
    +167% in 3 mo
  2. 2
    4 person sauna
    Wellness · rose on Bing searches too
    +59% in 3 mo
  3. 3
    tirzepatide
    Health · rose on Bing searches too
    +51% in 3 mo
  4. 4
    glp-1 near me
    Health · rose on Bing searches too
    +49% in 3 mo
  5. 5
    loaded tea
    Food & Beverage · rose on Bluesky posts and Bing searches too
    +49% in 3 mo
  6. 6
    best kitten food
    Pets · rose on Bing searches too
    +42% in 3 mo
  7. 7
    ai video generator
    AI · rose on Bing searches too
    +41% in 3 mo
  8. 8
    bambu lab
    Technology · rose on Wikipedia views and Bing searches too
    +38% in 3 mo
  9. 9
    free note taking apps
    Software · rose on Bing searches too
    +34% in 3 mo
  10. 10
    glp-1 cost
    Health · rose on Bing searches too
    +28% in 3 mo
  11. 11
    bambu p1s
    Technology · rose on Bing searches too
    +24% in 3 mo
  12. 12
    sauna hat
    Wellness · rose on Bing searches too
    +23% in 3 mo
  13. 13
    xtool laser
    Technology · rose on Bing searches too
    +20% in 3 mo
  14. 14
    halo ring vs oura ring
    Wellness · rose on Wikipedia views too
    +18% in 3 mo
  15. 15
    zeta ai
    AI · rose on Bing searches too
    +18% in 3 mo
  16. 16
    eufy breast pump
    Parenting & Family · rose on Wikipedia views and Bing searches too
    +14% in 3 mo
  17. 17
    momcozy wearable breast pump
    Parenting & Family · rose on Wikipedia views too
    +13% in 3 mo

Every rising trend, by category

Food & Beverage

Real Estate & Construction

How a search gets on this list

Next Big tracks thousands of searches every night. One gets a page here only when all four hold:

  1. 1. It's rising on Google, by a measured amount

    Its 5-year weekly index on Google Trends at least doubled over about two years and still sits near its peak. A Breakout figure, a rise from nothing, a one-week burst or a seasonal swing says "new", not how much, so it doesn't count.

  2. 2. Something outside Google rose with it

    Wikipedia views, research papers, Bing searches, Hacker News, Bluesky or news coverage rose more than they did for every other search we track. Google changes how it counts now and then; a second source rules that out.

  3. 3. It means one thing

    A search that could mean several things waits until we know which one it is.

  4. 4. It's worth building on

    Rated as a real product, service or problem people spend on, not a celebrity, a news story or anything adult.

Figures are Google's 0–100 index, not search volumes. A page stays when its trend stops passing, and says so.

See what's rising in your niche

This page shows the searches that pass our check. Next Big tracks thousands more, scored nightly. Join the waitlist: we open it to a few people at a time.

Data as of October 12, 2026.