Whole home water filtration system trend

Is whole home water filtration system still growing?

Yes. Google's weekly index for it is up +985% in a year, though down -46% over the last 3 months. The rise is measured, not a one-week spike or a change in how Google counts, and Bing searches rose with it, each above what every other search on the same source did.

3 months

-46%

1 year

+985%

2 years

+2,743%

Each figure compares Google's weekly index at the end of the window with its start.

Checked outside Google

A rise on Google alone can be a change in how Google counts. These rose with it, each against what every other search on the same source did:

• Bing searches rose too, by more than they did for the typical search we track there (their licence lets us name the source, not quote its numbers).

About this search

Whole home water filtration system refers to point-of-entry filters installed on a house's main water line so every tap and appliance gets filtered water. People search it to pick the best system for well water, city water, hard water, iron or calcium, and to compare it with a water softener or reverse osmosis. In practice buyers are homeowners worried about contaminants such as PFAS, chlorine or sediment, and they usually pay for installation. Growing news coverage of water quality sustains demand. It is a high-ticket product category with clear buyer intent, suited to testing, installation and maintenance services.

Rising alongside it

Searches Google lists as rising with whole home water filtration system.

• oil change
• att
• orkin
• rav4 hybrid
• whole house water softener
• reverse osmosis water filtration
• whole home water filtration systems
• best whole home water filtration system

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Get the week's rising searches

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