Matcha: a trending product
Crowded: demand is real, the shelf is full. Matcha is still climbing: overall interest is up steadily. Next Big's projection: likely to keep rising over the next 12 months.
- ConfidenceHow sure the Pulse is over its last 13 weeks. High confidence: three or more steady sources, from different companies, carry the line lately. Every label
- High
- Stage
- Crowded
- Score
- 44/100
- Stage
- Crowded
- demand is real, the shelf is full
- Score
- 44/100
- demand, shelf, proof, room, creators
- Searches, a year
- Rising
- direction only, see Sources
- Searches a month
- 729K
- The Pulse now, US
- On the lists
- 1
- best place #75
- Median price
- $24.99
- on the lists
- Shopping searches
- -15%
- on a year ago
Crowded: demand is real, the shelf is full
- Why this stage
- Median 7,563 reviews: a moat.
- Searches rising, Google Shopping -15%.
Score: 44/100
Five parts, weighted. Each bar is how far the part goes.
- Demand (30)18
- Shelf momentum (25)13
- Proof people buy (15)6
- Room for a new seller (15)0
- Few creators yet (15)8
The shelf
What matcha holds of Amazon's tracked best-seller lists tonight, as a kind of product: never one listing or brand.
- On the lists
- 1 listing in 1 place
- Best place
- #75
- Median price
- $24.99
- Brands
- not read yet
- Reviews
- median 7,563, 9.9 a day across the listings
What's next for matcha
- Direction
- Climbing.
- Next 12 months
- Next Big's projection: likely to keep rising (+10%).
- Next peak
- Searches usually peak in April; the next peak is April 2027.
- Its market
- Coffee alternatives: its searches are up a median +31% on a year ago, opportunity 65/100.
The next wave inside it
Searches rising fastest alongside matcha. Breakout means more than five thousand percent.
- matcha flavored minecraftBreakout
- joie matcha spinBreakout
- banana bread matcha starbucksBreakout
- dareyes de la sierra matcha+4,050%
- iced banana bread matcha+2,950%
- casio matcha watch+2,850%
- casio matcha+2,300%
- casio cafe kitsune matcha watch+1,350%
Who buys it, and why
Matcha refers to stone-ground Japanese green tea powder whisked into water or milk rather than steeped. People search it to learn what it is, compare it with coffee on caffeine and jitters, and find lattes near them or at chains such as Starbucks. In practice it is bought as powder for home lattes, ordered in cafés and used in baking. Its rise rides the move away from coffee toward gentler, slower caffeine with an antioxidant story. Quality grades (ceremonial versus culinary), sourcing and price spread widely, which leaves room for brands, subscriptions, café concepts and tools such as whisks and frothers.
Where it's searched most
Interest in matcha by US state, against the busiest state.
- Hawaii100
- California86
- Nevada58
- District of Columbia58
- Washington57
- Texas53
- New York53
- Arizona49
- Massachusetts48
- Oregon48
What people ask about matcha
Questions
- how to matcha latte at home
- how to matcha
- how to matcha latte
- how to matcha filter
- how to matcha at home
- how to matcha tea
Best
- best matcha in warsaw
- best matcha near me
- best matcha powder
- best matcha
- best matcha krakow
- best matcha nyc
Compared
- matcha vs coffee
- matcha vs kawa
- matcha vs coffee caffeine
- matcha vs green tea
- matcha vs yerba mate
- matcha vs kawa kofeina
Near me
- matcha near me
- matcha near me open now
- matcha near me within 0.2 mi
- matcha near me within 5 mi
- matcha near me within 400m
- matcha near me within 0.5 mi
Alternatives
- matcha alternative
- matcha alternative to coffee
- matcha alternative no caffeine
- matcha alternative hojicha
- matcha alternative in india
- matcha alternative meaning
Apps and tools
- matcha app
- matcha app videos
- matcha app remover
For whom
- matcha for weight loss
- matcha for pregnant
- matcha for sale
- matcha for kids
Also searched
- matcha forum gdansk
- matcha fore
- matcha apple
- matcha apple juice
- matcha appetite suppressant
- matcha costa coffee
What's built around it
The apps, code and videos matcha already has: where the market is, and where it isn't yet.
Reference
Sources
Searches: the Next Big Pulse, blended from every source with a weekly or monthly reading for matcha. The shelf: our nightly reads of Amazon's tracked Best Sellers and New Releases top 100s, counted as a kind of product.
- Web popularity23%since Oct 2021
- Wikipedia views in other languages22%since Oct 2023
- Bing searches19%since Sep 2024
- Google web search18%since Sep 2021
- YouTube search8%since Oct 2021
- Wikipedia views5%since Oct 2023
- News coverage (GDELT)3%since Oct 2024
- Google Shopping1%since Oct 2021
- Google News search0%since Jul 2022
Confidence: high, three or more steady sources, from different companies, carry the line lately. How the grade works
Searches rise and fall with the season every year, peaking in April, so a growth window's percentage says more about where in the season it starts and ends than about the trend; compare the same weeks year on year.
Searches a month is the Pulse's reading now, in Google Ads' scale for the US; cost per click and ranking difficulty are Google Ads keyword estimates.
The same search on Google Trends · How we read every source
Projections are Next Big's forecasts from public search data. They aren't financial, investment, trading or medical advice.
Questions
Is matcha a good product to sell?
Crowded: demand is real, the shelf is full. Median 7,563 reviews: a moat. Searches rising, Google Shopping -15%. Its score is 44 out of 100.
How many matcha are on Amazon's best-seller lists?
1 listing in 1 place across the lists we read every night, the best at #75.
How much does matcha cost?
The median price among the listings on the lists is $24.99.
How many people search for matcha?
About 729,000 searches a month in the US, on the Next Big Pulse. It's searched most, for its size, in Hawaii.
Will matcha keep growing?
Next Big's projection says it's likely to keep rising over the next 12 months (+10%). It's a forecast from public search data, not advice.
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