Fitness trends: what's rising now
4 fitness searches are trending now, each confirmed by the Next Big Pulse; 2 product types are rising in search and on the best-seller lists. The biggest rise is whey protein isolate, +83% in a year.
Searches rising for months on the Next Big Pulse. Data as of .
- Trending now
- 4
- New this week
- 3
- Accelerating
- 0
- Cooling
- 0
- Typical rise, a year
- +82%
- No longer trending
- 0
Every fitness trend, biggest rise first
A year and 3 months: overall interest, the Next Big Pulse. Projection: ours, over 12 months where its range passed its test, else six months.
| Search | A year | 3 months | Projection |
|---|---|---|---|
| whoop | +80% | -1% | likely to keep rising (+12%, 12 months) |
| whey protein isolate | +83% | +6% | likely to level off (+8%, 12 months) |
| hume band | rising | not read | likely to keep rising (+20%, 12 months) |
| hume band 2.0 | rising | not read | likely to keep rising (+32%, 12 months) |
What's moving
New this week, the fastest climbs, what's cooling, the strongest projections and what peaks soon.
The next wave
Searches rising fastest inside this week's trends. Often what's next after what's next. Breakout means more than five thousand percent.
- hume band 2.0 review inside hume bandBreakout
- hume band 2.0 reviews inside hume bandBreakout
- hume 2.0 replacement band inside hume bandBreakout
- hume health band inside hume band 2.0Breakout
- hume band reviews inside hume band 2.0Breakout
- hume 2.0 reviews inside hume band 2.0Breakout
- garmin cirqa inside whoopBreakout
- chase whoop offer inside whoopBreakout
- google fitbit air vs whoop inside whoopBreakout
- dymatize iso100 hydrolyzed whey protein isolate inside whey protein isolate+1,250%
- transparent labs grass fed whey protein isolate inside whey protein isolate+550%
- hydrolyzed whey protein isolate inside whey protein isolate+350%
Steady
on the lists, holding.
| Product type | Searches | On the lists | Best place | Median price | Brands | Score |
|---|---|---|---|---|---|---|
| protein shake | between 215K and 346K searches a month | 9 listings | #3 | $24.97 | 1 | 48/100 |
| gps running watch | under 50,000 searches a month, estimated | 1 listing | not read | $735 | not read | 45/100 |
Questions
What are the biggest fitness trends right now?
whey protein isolate (+83% in a year), whoop (+80% in a year), hume band. Each has risen for months and is confirmed by the Next Big Pulse.
Which fitness trends will keep growing into 2027?
By Next Big's projection, hume band 2.0 (+32% over the next 12 months), hume band (+20% over the next 12 months), whoop (+12% over the next 12 months). Projections are our forecasts from public search data, not advice.
What fitness products are trending?
protein shake, steady; gps running watch, steady. Each is a kind of product, never a brand, rising in search and holding places on Amazon's best-seller lists.
Every fitness trend, first
The app tracks every rising search in fitness, with where each is heading, the ideas it opens and the markets behind it. Join the waitlist: we open Next Big to a few people at a time.