Protein shake: a trending product
Steady: on the lists, holding. Protein shake is still climbing: overall interest is up +11% in a year, and roughly level over the last three months (-8%). Next Big's projection: likely to level off over the next 12 months.
- ConfidenceHow sure the Pulse is over its last 13 weeks. High confidence: three or more steady sources, from different companies, carry the line lately. Every label
- High
- Stage
- Steady
- Score
- 48/100
- Stage
- Steady
- on the lists, holding
- Score
- 48/100
- demand, shelf, proof, room, creators
- Searches, a year
- +11%
- Next Big Pulse
- Searches a month
- 272K
- The Pulse now, US, between 215K and 346K
- On the lists
- 9
- best place #3
- Median price
- $24.97
- on the lists
- Brands
- 1
- of 1 listings read
- Shopping searches
- +18%
- on a year ago
Steady: on the lists, holding
- Why this stage
- On the tracked lists: 9 listings.
- Google Shopping +18%.
Score: 48/100
Five parts, weighted. Each bar is how far the part goes.
- Demand (30)17
- Shelf momentum (25)13
- Proof people buy (15)10
- Room for a new seller (15)1
- Few creators yet (15)8
The shelf
What protein shake holds of Amazon's tracked best-seller lists tonight, as a kind of product: never one listing or brand.
- On the lists
- 9 listings in 10 places, 2 among new releases
- Best place
- #3
- Median price
- $24.97
- Brands
- 1 brand among the 1 listing we've read
- Reviews
- median 2,698, 47.9 a day across the listings
What's next for protein shake
- Direction
- Climbing; level over the last 3 months (-8%, within its own noise).
- Next 12 months
- Next Big's projection: likely to level off (+3%).
Who buys it, and why
Protein shake refers to drinks made from protein powder mixed with water or milk, or sold ready to drink, using whey, casein, soy, pea and other proteins. People search it to compare products, find the best tasting or lowest sugar options, and learn when to drink one for muscle or weight loss. In practice, the buyers are gym-goers, busy professionals, older adults and people on GLP-1 weight-loss drugs who need more protein. Ready-to-drink shakes are among the fastest-growing grocery categories. It is a large repeat-purchase market with room for niche formulas.
Sources
Searches: the Next Big Pulse, blended from every source with a weekly or monthly reading for protein shake. The shelf: our nightly reads of Amazon's tracked Best Sellers and New Releases top 100s, counted as a kind of product.
- YouTube search33%since Sep 2024
- Bing searches32%since Sep 2024
- Web popularity29%since Sep 2024
- Google Shopping4%since May 2025
- News coverage (GDELT)1%since Oct 2024
- Google News search0%since Jan 2026
Confidence: high, three or more steady sources, from different companies, carry the line lately. The last 2 weeks rest on fewer sources: they aren't in Bing searches and web popularity yet. How the grade works
Searches a month is the Pulse's reading now, in Google Ads' scale for the US; cost per click and ranking difficulty are Google Ads keyword estimates.
The same search on Google Trends · How we read every source
Projections are Next Big's forecasts from public search data. They aren't financial, investment, trading or medical advice.
Questions
Is protein shake a good product to sell?
Steady: on the lists, holding. On the tracked lists: 9 listings. Google Shopping +18%. Its score is 48 out of 100.
How many protein shake are on Amazon's best-seller lists?
9 listings in 10 places across the lists we read every night, the best at #3.
How much does protein shake cost?
The median price among the listings on the lists is $24.97.
Is protein shake still popular in 2026?
Yes. Overall interest in protein shake is up +11% on a year ago, and roughly level over the last three months (-8%).
How many people search for protein shake?
About 272,000 searches a month in the US, on the Next Big Pulse.
Will protein shake keep growing?
Next Big's projection says it's likely to level off over the next 12 months (+3%). It's a forecast from public search data, not advice.
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