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Next Big

Changelog

What changed, newest first. Follow it in a reader with the feed; whether last night's update ran is on the status page.

October 19, 2026

  • Site: The homepage reel is back, and heroes hold still. The homepage's growing-word reel went missing when none of this week's searches had a name short enough to set big; it now tops the week up with the year's biggest risers. Every page's hero also keeps its place while the fonts load, so nothing jumps under your thumb on a slow connection.
  • App: Members sign in with email and password. Member accounts now use an email and a password instead of emailed sign-in links: create an account on /signup, sign in on /signin, and reset a forgotten password by a link that works once, for an hour. Five wrong tries in 15 minutes pause sign-in for 15 minutes.
  • Site: Next 12 months is back, with an honest range. Trend pages show where interest is likely to be in 12 months again. The range is now the 5th to 95th percentile, wider than before because a year out drifts further: on weeks the model never saw it held 73% of outcomes, over the 70% it must hold (the old range held 61%, so pages had fallen back to six months). The rule was published before it was tested.
  • App: Searches with no Google Ads figure get a bound. A search Google Ads has no figure for now reads "under N searches a month", from another search engine's count and how that count relates to Google's: on searches with a known figure the bound held 89% of the time. It is a bound, never an estimate, and public pages show it as a band. Live looks still show terms on one shared scale: reading them against several anchors missed by nearly ×3, so no figure shows.
  • Site: Trend research tools, compared. nextbig.io/alternatives puts Next Big beside Exploding Topics, Google Trends, Glimpse, IdeaBrowser, Treendly and Rising Trends: which tool for which job, one table with each tool's own pages as sources, and where each is the better choice. New pages for Glimpse, IdeaBrowser, Treendly and Rising Trends, each read on its own site today.
  • Site: Pricing, before anyone signs up. nextbig.io/pricing shows every plan with its monthly and yearly price: Scout free, Founder, Unicorn and Decacorn, the Founding Unicorn offer for the first 200, the API's quotas and our billing promises (a reminder before any yearly renewal, cancel in two clicks, a 30-day refund, your watches kept 12 months). Agents can read it as /pricing.md.
  • App: Accounts for members, ready to open. Next Big can now hold many members: sign-in by an emailed link, a library by plan with early risers labelled on Unicorn, watches and alerts per account, export on every plan, API keys with published quotas, seats on Decacorn, and billing in test mode. It opens when the waitlist does.
  • Site: Every weekly list, its feed, and a feed per category. nextbig.io/weekly lists every frozen week with its three biggest risers, and each search on a weekly list now says what was around its rise. Follow the weekly list or any category in a feed reader: /weekly/feed.xml and /feeds/ai.xml, for example, carry a category's new and cooling searches.
  • App: Watches that alert both ways, sent anywhere. Watches now raise rises, falls past 20% (never within a line's noise), cooling and confirmation, match whole words or meaning, and can watch a whole category. Alerts go to email, Slack, Discord or a signed webhook at the cadence you pick, and to a private feed; every digest is kept, with a weekly edition on Mondays.
  • App: Problems read by intent, from more places. Problems now come from Hacker News, Bluesky, GitHub issues and Lemmy, found by what people mean rather than fixed phrases. Each voice is read for whether it asks for a tool, pays or chooses, or only vents, and a problem shows that mix as counts, with the platforms that confirm it. Filter by intent, paying or confirmed, tag problems, find more like one, and get them over MCP, the API and a per-voice CSV.
  • Site: Compare searches, and products in searches a month. nextbig.io/compare puts any 2 to 10 published searches on one scale in searches a month, with what each added over a year and its share of search; share a comparison by its address. Product pages give searches a month with their range, and a search with too little data now says so.
  • Site: Behind the rise, shelf life and the trend score's parts. Trend pages say what is around each rise (a related search, a story or a post, never a claim of cause), how long past rises like it lasted where that held on searches it wasn't fitted on, and the trend score with every part, weight and adjustment.
  • Site: No projection without its range. The 12-month range held 61% of outcomes on weeks the model never saw, under the 70% it must hold, so trend pages now show the next six months with their range, and no 12-month figure without one.
  • Site: What every label means, and when the report card opens. One glossary for every word a trend page uses, with its rule. The report card lists how a call is scored and when calls come due: the first 73, the week of November 29, 2026.

October 18, 2026

  • Site: A status page and this changelog. nextbig.io/status shows whether last night's update ran, part by part, with the last 30 nights, and says so when the latest update hasn't arrived. This page lists what changed, with a feed.
  • Site: What happens if Next Big ends, written into the terms. At least 90 days' notice, an export of everything you keep in CSV and JSON until the last day, a pro-rata refund of prepaid time, and the published Pulse stays open data. Price changes only at a renewal, and a change of owner carries your terms and price over.
  • Site: One licence rule. The published Pulse (pulse.csv, the embeds, the Pulse figures on public pages) is CC BY 4.0. Everything else is for your own research and work, clients included, not for resale.
  • App: Export everything. Every list downloads as CSV or JSON: ideas, trends, creators, products, services, and now problems, community posts (links and numbers), watches, alerts, entities, markets and ads. Export everything gives one ZIP with a README naming every column.
  • App: Import a list into watches. Paste a list or a CSV from another tool and see what each line becomes before saving: searches in the library are watched at once, the rest are tracked by the nightly, four a night, and then watched.
  • API: Exports and imports for agents. GET /api/v1/export/{kind} (CSV or JSON) and /api/v1/export/all (ZIP), the export_list tool with a cursor, and POST /api/v1/watches/import with the import_watches tool, preview first.
  • Site: Trend pages open with what to know. Three or four sentences from the page's own data before the numbers: where it stands, Hunger and Heat, its rise, and whether it is cooling. The Pulse's verdict sits beside Confidence and Stage.
  • Pulse: Pulse v3: Early, proven: the long tail, Heat that counts people, and why a line turned. Where Google doesn't show a search yet, its line starts from TikTok search, Wikipedia or Bing, and Google joins once it shows it; the week it joins is kept.

October 15, 2026

October 14, 2026

October 13, 2026

October 12, 2026