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Case studies

Sites built on rising searches, measured

Each of these sites runs on what Next Big finds, and each is a Next Big portfolio site. Every case study sets its numbers against a dated baseline, or makes its predictions before the result, and stays up when they turn out wrong.

The case studies

  1. Advent Center: a seasonal site built on rising searches

    advent.center lists every advent calendar and what's inside: 12,950 Google clicks in four weeks, and the changes Next Big picked for its peak.

    advent.center · In progress, next numbers December 2, 2026

  2. Bae by ppl.studio: an AI companion built on what people search

    Bae, an AI companion from ppl.studio, gets 7,916 Google clicks in four weeks by matching what people search. The changes Next Big picked, measured.

    bae.ppl.studio · In progress, next numbers December 2, 2026

  3. gtasix.how: a new site against the big outlets in GTA 6's launch week

    A new GTA 6 guide built in four days from a rising search, and four predictions about its launch week, written down before the game is out.

    gtasix.how · In progress, next numbers December 17, 2026