Growing markets: where demand is rising

7 markets, 168 searches between them, 6 rising at a median of 10% a year or more. The strongest opportunity is at-home red light therapy, 89/100, its searches +237% on a year ago.

A market is every search doing one job: masks, panels and beds for red light therapy at home are one market. Each is scored out of 100 on six parts. Data as of October 13, 2026.

Markets: 7
Searches in them: 168
Rising: 6
Exploding searches: 49
Median opportunity: 84/100

Every market, by opportunity

A year: the median search in the market against a year ago. Largest: its biggest search, a month, in the US.

Market	Opportunity	A year	Searches	Largest
At-home red light therapyLight-therapy devices bought for home use, masks, panels, beds, mats and belts, for skin, hair, pain and recovery, instead of a session at a clinic or spa.	89/100	+237%	29, 2 exploding	368K a month
Home saunasSaunas bought for the house or garden, outdoor barrels, indoor cabins, kits, portable tents and infrared blankets, by people who want the heat routine without a gym or spa.	88/100	+213%	32, 3 exploding	41K a month
Smart ringsRings worn to track sleep, heart rate and activity in place of a watch or band, searched by brand (Oura, RingConn, Garmin, Halo), as “best smart ring” and by what they track.	86/100	+397%	29, 8 exploding	1.8M a month
Home 3D printersDesktop 3D printers bought for the home, hobby or a one-person shop, searched by brand and model (Bambu Lab's A1, P1S, P2S and H2D, Creality's K2, Snapmaker's U1, Flashforge's AD5X), by size, and for the stands and furniture they need.	84/100	+291%	35, 23 exploding	450K a month
Wearable breast pumpsHands-free breast pumps worn inside the bra, searched by brand and model (Momcozy, Eufy, Willow), as “best wearable breast pump” and against a regular pump, by parents who want to pump while they work, drive or sleep.	80/100	+291%	12, 7 exploding	27K a month
Coffee alternativesDrinks people choose in place of coffee, for gentler caffeine, the gut or sleep, or a ritual of their own, searched by name and as “… vs coffee”.	66/100	+31%	13, 3 exploding	823K a month
Advent calendarsCountdown boxes with a small gift behind each door, now bought for adults as much as for children, by theme, from LEGO and beauty to wine, cheese and dog treats.	53/100	+6%	18, 3 exploding	201K a month

Questions

What is a market here?

Every search doing the same job, grouped: red light masks, panels and beds are one market, at-home red light therapy. A market is public once it has at least five searches and a written read.

Which markets are growing fastest?

Smart rings (+397%), Home 3D printers (+291%), Wearable breast pumps (+291%), by the median search in each on a year ago.

How do you score a market's opportunity?

Six parts, out of 100: momentum, how many of its searches are rising, whether the rise lasts, size, what advertisers pay a click, and room to rank. Every part comes with the sentence behind it on the market's page.

Every market, with where to start

The app groups thousands of searches into markets, each with its score, its curve and the best way in for an app, a product or content. Join the waitlist: we open Next Big to a few people at a time.