Beauty trends: what's rising now
3 beauty searches are trending now, each confirmed by independent sources; 4 product types are rising in search and on the best-seller lists. The biggest rise is barrier repair cream, +107% in a year.
Searches rising for months, each confirmed by a source that has no reason to follow search. Data as of .
- Trending now
- 3
- New this week
- 2
- Accelerating
- 0
- Cooling
- 3
- Typical rise, a year
- +60%
- No longer trending
- 0
Every beauty trend, biggest rise first
A year and 3 months: overall interest, the Next Big Pulse. Next 12 months: our projection.
| Search | A year | 3 months | Next 12 months |
|---|---|---|---|
| barrier repair cream | +107% | -13% | likely to level off (+8%) |
| nail inspo | +60% | -18% | likely to keep rising (+10%) |
| builder gel nails | +26% | -16% | likely to keep rising (+12%) |
What's moving
New this week, the fastest climbs, what's cooling, the strongest projections and what peaks soon.
Cooling
Still up on the year, slowing over three months.
The next wave
Searches rising fastest inside this week's trends. Often what's next after what's next. Breakout means more than five thousand percent.
- spring nail inspo 2026 inside nail inspoBreakout
- 2026 nail inspo inside nail inspoBreakout
- fall nail inspo 2026 inside nail inspo+2,250%
- kiehl's ultra facial advanced repair barrier cream inside barrier repair cream+180%
- ultra facial advanced repair barrier cream inside barrier repair cream+110%
- drunk elephant bora barrier repair cream inside barrier repair cream+70%
- cat eye nails inside builder gel nails+60%
Crowded
demand is real, the shelf is full.
| Product type | Searches | On the lists | Best place | Median price | Brands | Score |
|---|---|---|---|---|---|---|
| facial moisturizer | +12% a year | 3 listings | #26 | $14.97 | not read | 50/100 |
| moisturizing cream | +67% a year | 4 listings | #12 | $21.48 | 1 | 49/100 |
| hair supplements | rising | 1 listing | #20 | $36.22 | not read | 45/100 |
| skincare for dark spots | +130% a year | 1 listing | #63 | $43.99 | not read | 37/100 |
Questions
What are the biggest beauty trends right now?
barrier repair cream (+107% in a year), nail inspo (+60% in a year), builder gel nails (+26% in a year). Each has risen for months and is confirmed by a source that has no reason to follow search.
Which beauty trends will keep growing into 2027?
By Next Big's projection, builder gel nails (+12% over the next 12 months), nail inspo (+10% over the next 12 months). Projections are our forecasts from public search data, not advice.
What beauty products are trending?
facial moisturizer, crowded; moisturizing cream, crowded; hair supplements, crowded. Each is a kind of product, never a brand, rising in search and holding places on Amazon's best-seller lists.
Every beauty trend, first
The app tracks every rising search in beauty, with where each is heading, the ideas it opens and the markets behind it. Join the waitlist: we open Next Big to a few people at a time.