Wearable breast pumps: a growing market
Hands-free breast pumps worn inside the bra, searched by brand and model (Momcozy, Eufy, Willow), as “best wearable breast pump” and against a regular pump, by parents who want to pump while they work, drive or sleep.
12 searches doing one job, up a median +291% on a year ago. Updated .
- Opportunity
- 80/100
- six parts, below
- Searches, a year
- +291%
- the median search in it
- Searches in it
- 12
- 7 exploding
- Rising
- 6 of 6
- of its measured searches
- Largest search
- 27K
- eufy breast pump, a month
- Cost per click
- $1.92
- the median, what advertisers pay
- Difficulty
- 0/100
- the median, to rank in search
Opportunity: 80/100
- Momentum25/25
- Breadth13/15
- Durability13/20
- Size8/15
- Money6/10
- Room to rank15/15
The searches in it
12 searches doing the same job, 7 of them exploding. Those with a page link to it.
| Search | Stage | A year | Searches a month |
|---|---|---|---|
| eufy breast pump | exploding | +162% | 27K |
| momcozy m5 | exploding | +101% | 22K |
| momcozy breast pump | exploding | +249% | 22K |
| eufy s1 pro wearable breast pump | exploding | +1,132% | 10K |
| momcozy m5 wearable breast pump | growing steadily | +512% | 7K |
| momcozy wearable breast pump | exploding | +554% | 5K |
| best wearable breast pump 2026 | growing steadily | direction only | 2K |
| willow wearable breast pump | past its peak | +245% | 1K |
| eufy e10 wearable breast pump | past its peak | direction only | 720 |
| momcozy s12 pro quick wearable breast pump | exploding | direction only | 260 |
| momcozy m5 smart core wearable breast pump | exploding | direction only | 110 |
| wearable vs regular breast pump | growing steadily | direction only | 30 |
Where to start
The strongest ways in, by what you'd build: each search scored on that kind of business.
An app or software
- momcozy m5
- eufy breast pump
- momcozy breast pump
A physical product
- best wearable breast pump 2026
- eufy breast pump
- momcozy breast pump
Content: a site, channel or newsletter
- momcozy m5
- eufy breast pump
- momcozy breast pump
Wearable breast pumps, in depth
Twelve searches for one job: pumping breast milk without being tied to a wall socket and a tangle of tubes. Parents shop the category almost entirely by brand and model, "eufy breast pump" (27,100 searches a month), "momcozy breast pump" and "momcozy m5" (22,200 each), "eufy s1 pro wearable breast pump" (9,900), "momcozy m5 wearable breast pump" (6,600), "momcozy wearable breast pump" (5,400), and then by the buying-guide and comparison phrasings: "best wearable breast pump 2026" (2,400 a month) and "wearable vs regular breast pump", the question of whether an in-bra pump does the job as well as a classic one.
The growth is several years old, which is why it is grouped here rather than read as this year's lift in search. Measured the last twelve months against the twelve before, eufy breast pump is up 210%, momcozy breast pump 199%, momcozy wearable breast pump 372% and the M5 wearable 576%; over two years the same searches rose 980%, 403%, 839% and 1,470%. Momcozy M5 rose a steadier 67% year on year. The smaller model searches (the S12 Pro Quick, the M5 Smart Core, the E10) sit at the top of the search scale or on sparse series, so read them as direction only: new models arriving, not measured demand.
What is driving it is a price and brand shift. The early wearable pumps were premium; the searches now are for mass-market models from Momcozy and from Eufy, the smart-home brand of Anker, which bring app tracking, warming and detachable motors at lower prices, while Willow (1,300 searches a month, up 245% over a year) is searched mainly in comparison. The buyers are expecting and new mothers, very often returning to work, who compare suction, noise, comfort and flange fit, and who in the US often check what insurance will cover.
What a founder should notice: the hardware is crowded with well-funded brands, so the room is around it. Every member's description points to the same gaps, flange sizing and fit guidance, spare parts and accessories, honest comparison between the cheap and the premium models, and help getting a pump through insurance. Most of the head searches are past a spring high (six-month changes from -58% (Willow) to +18%), so watch the same weeks next year before calling a turn.
Sources
Growth: each search's Google Trends series, measured over a year against the year before, and the Next Big Pulse where it has one. Searches a month, cost per click and ranking difficulty: Google Ads keyword estimates for the US. Membership: our own read of what each search is for.
Scores are Next Big's own reads of public search data. They aren't financial, investment, trading or medical advice.
Questions
Is the wearable breast pumps market growing?
Yes. 6 of 6 measured searches in it are rising, at a median +291% on a year ago. 5 of 7 with three years of history rose two years running, so it isn't one season's spike.
How many people search for wearable breast pumps?
The largest search in it, eufy breast pump, draws about 27K a month in the US. 3 of its 12 searches draw 10K or more.
What business could you start in the wearable breast pumps market?
An app or software: momcozy m5, eufy breast pump, momcozy breast pump. A physical product: best wearable breast pump 2026, eufy breast pump, momcozy breast pump. Content: momcozy m5, eufy breast pump, momcozy breast pump.
How is the opportunity score worked out?
Six parts, out of 100: momentum (25), how many of its searches are rising (15), whether the rise lasts (20), size (15), what advertisers pay a click (10) and room to rank (15). Wearable breast pumps scores 80.
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