Blue shampoo trend
Blue shampoo is still climbing: overall interest is up +81% in a year, and roughly level over the last three months (-9%). Next Big's projection: likely to keep rising over the next 12 months.
- Data qualityHow well its sources carry the Pulse's line over the last 13 weeks. Medium data quality: sources from more than one company carry the line lately, not all of them steady. Every label
- Medium
- StageRegular: neither exploding nor peaked: rising slower, holding, or not yet doubled. Every label
- Regular
- VerdictThe Pulse's verdict on Hunger and Heat. Hunger is how many people search for it; Heat is how much people post and see about it. Steady: hunger level and Heat not up: searches holding level. Every label
- Steady
Three things to know
- Blue shampoo is tracked on the Next Big Pulse, +81% in a year, about 34K searches a month in the US.
- Hunger + Heat: steady, searches holding level.
- Off its peak: at 58% of its two-year peak; searches at this point were higher a year later 73% of the time, against 73% for any search.
What is blue shampoo?
Blue shampoo refers to hair shampoos with blue pigment that cancel orange and brassy tones in brown, bleached or highlighted hair, in the same way purple shampoo neutralises yellow. People search it to learn how it works, which brands to buy and how often to use it. In practice buyers are people with dyed brunette or balayage hair who want to keep their colour cool between salon visits. The rise follows social media hair care content. The commercial angle includes e-commerce products, a subscription to colour care and tutorials, in a competitive hair care category.
Behind the rise
Rising around it: the related search cerave gentle hydrating shampoo (Breakout).
Where the line turned
- 1Turned up Mar 2026. YouTube search moved first, 4 weeks before the next source.
- 2Turned down Apr 2026. YouTube search moved first, 2 weeks before the next source.
Things that happened around the rise, never a claim of what caused it.
- Searches a month
- 34K
- The Pulse now, US, between 27K and 43K
- Rise so far
- Off its peak
- At 58% of its 2-year peak. Searches here were higher a year on 73% of the time (any search 73%)
- Overall interest, a year
- +81%
- from 18K to 34K searches a month (rough)
- Last 3 months
- -9%
- from 37K to 34K searches a month (rough); within its own noise, so flat
- Next 12 months
- Rising
- Next Big's projection, +15%
- Stage
- Regular
- growing faster each month
- Trend score
- 43/100
- Worth building on, from eight parts: how it's made is below the numbers
- Peaks
- All year
- no seasonal peak
- A click is worth
- $0.59
- what advertisers pay
- Ranking difficulty
- 0/100
- room for a new page
Searches a month added are rough: right direction about 3 times in 4, size within ×2 (check 14a). What that means.
How the trend score is made
| Part | Reading | Weight | Points |
|---|---|---|---|
| Growth over a year | 52/100 | 25% | 12.9 |
| The last weeks | 49/100 | 15% | 7.4 |
| Fits a business (judged in review) | 70/100 | 15% | 10.5 |
| Interest now | 43/100 | 10% | 4.3 |
| Kept rising | 50/100 | 10% | 5.0 |
| What a click is worth | 12/100 | 10% | 1.2 |
| Posts about it | 15/100 | 10% | 1.5 |
| Searches a month | 90/100 | 5% | 4.5 |
| Before adjustments | 100% | 47.3 | |
| Adjustment | ×0.9: a noisy line | ||
| Trend score | 43/100 | ||
How worth building on a search is, not how big it is. Every weight is on the methodology.
What's next for blue shampoo
- Direction
- Climbing; level over the last 3 months (-9%, within its own noise).
- Next 12 months
- Next Big's projection: likely to keep rising (+15%).
- What it opens
- Colour care kits and how-to content for dyed brunette hair between salon visits, or a seller line built around cool tones alongside purple shampoo.
The next wave inside it
Searches rising fastest alongside blue shampoo. Breakout means more than five thousand percent.
- cerave gentle hydrating shampooBreakout
- k18 damage shield ph protective shampooBreakout
- joico color balance blue shampoo+200%
Is blue shampoo really trending?
Steady: searches holding level. Talk about it is too quiet to draw a Heat line, so this reads Hunger alone, with Heat taken as level.
- Hungerwhat people go looking forlevel over 3 monthsFrom Google web search, YouTube search, Google Shopping, Bing searches, web popularity
- HeatHeat: what the crowd is shown, unasked. Rarely talked about: news coverage (GDELT), Bluesky posts a week had too few posts or stories to read a line from.
Real when people are shown it and go looking for it; Early when the crowd is shown it first; Hype when it's shown and not sought; Quiet demand when searches rise with little talk. How the two sides are read.
How popular is blue shampoo, and is it still growing?
Blue shampoo draws about 34K searches a month in the US, on the Next Big Pulse. Still growing: overall interest in blue shampoo is up +81% in a year, and roughly level over the last 3 months (-9%). The line blends every source we read for it, each listed below with its own figures.
- -9%in 3 months, within its own noise, so flatJul 2026 to this week
Each figure compares overall interest at the end of the window with its start.
Who searches for it, and why
Most people search it to learn about it.
What people ask about blue shampoo
Questions
- how to blue shampoo
- how to use blue shampoo
- how to make blue shampoo at home
- how to remove blue shampoo stain from hair
- how to get blue shampoo out of hair
- how to make blue shampoo
Best
- best blue shampoo
- best blue shampoo for orange hair
- best blue shampoo for brown hair
- best blue shampoo to remove orange tones
- best blue shampoo and conditioner
- best blue shampoo for grey hair
Compared
- blue shampoo vs purple shampoo
- blue shampoo vs purple shampoo for highlights
- blue shampoo vs purple shampoo for blondes
- blue shampoo vs blue conditioner
- blue shampoo vs toner
- blue shampoo vs mask
Cost
- blue shampoo cost
- blue shampoo price in pakistan
- blue shampoo price in sri lanka
- blue shampoo price in bangladesh
- blue shampoo price attack
Near me
- blue shampoo near me
- blue shampoo near me now
- blue shampoo near me walmart
- blue shampoo near me cvs
- blue shampoo near me target
- blue shampoo near me open now
Alternatives
- blue shampoo alternative
- selsun blue shampoo alternative
- blue cap shampoo alternative
For whom
- blue shampoo for brunettes
- blue shampoo for orange hair
- blue shampoo for brown hair
- blue shampoo for blondes
- blue shampoo for grey hair
- blue shampoo for dandruff
Also searched
- blue shampoo application
- selsun blue shampoo application
- selsun blue shampoo fda approved
- applying blue shampoo to dry hair
- blue shampoo costco
- blue shampoo on brown hair
Sources
The chart is the Next Big Pulse: every source with a weekly or monthly reading for blue shampoo, blended into one line of overall interest. A trend counts only when independent sources confirm the rise, each read against what every other search we track did there.
- Bing searches47%since Nov 2025
- Google web search40%since Nov 2025
- Web popularity10%since Nov 2025
- YouTube search2%since Nov 2025
- Google Shopping2%since Jan 2026
Data quality: medium, sources from more than one company carry the line lately, not all of them steady. The last 4 weeks rest on fewer sources: they aren't in web popularity yet. How the grade works
| Source | Rose with it | This search, in a year | The typical search there |
|---|---|---|---|
| Bing searches | No rise above typical | ||
| Wikipedia views | No rise above typical | ||
| Bluesky posts | No rise above typical | ||
| Hacker News mentions | No rise above typical | ||
| Research papers | No rise above typical | ||
| New York Times articles | No rise above typical | ||
Searches a month is the Pulse's reading now, in Google Ads' scale for the US; cost per click and ranking difficulty are Google Ads keyword estimates.
The same search on Google Trends · How we read every source
Projections are Next Big's forecasts from public search data. They aren't financial, investment, trading or medical advice.
Questions
Is blue shampoo still popular in 2026?
Yes. Overall interest in blue shampoo is up +81% on a year ago, and roughly level over the last three months (-9%).
How many people search for blue shampoo?
About 34,000 searches a month in the US, on the Next Big Pulse.
When do searches for blue shampoo peak?
It doesn't follow a season. Its busiest week in five years was in April 2026.
Will blue shampoo keep growing?
Next Big's projection says it's likely to keep rising over the next 12 months (+15%). It's a forecast from public search data, not advice.
What's rising alongside blue shampoo?
The searches rising fastest with it are cerave gentle hydrating shampoo, k18 damage shield ph protective shampoo and joico color balance blue shampoo: often the next wave inside a trend.
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