Niacinamide serum trend
Niacinamide serum is still accelerating: overall interest is up +39% in a year and +31% in the last three months. Next Big's projection: likely to level off over the next 12 months.
- Data qualityHow well its sources carry the Pulse's line over the last 13 weeks. Medium data quality: sources from more than one company carry the line lately, not all of them steady. Every label
- Medium
Two things to know
- Niacinamide serum is tracked on the Next Big Pulse, +39% in a year, about 93K searches a month in the US.
- Near its peak: at 90% of its two-year peak; searches at this point were higher a year later 76% of the time, against 73% for any search.
What is niacinamide serum?
Niacinamide serum refers to skincare serums built around niacinamide, a form of vitamin B3 used in products aimed at visible pores, uneven tone, oiliness and redness. People search it to choose a product, compare concentrations such as 5 percent and 10 percent, and learn how to layer it with retinol or vitamin C. In practice it is bought by skincare enthusiasts and beginners alike, popularised by budget brands like The Ordinary and by K-beauty lines. The ingredient has become a staple of social media skincare routines. It is a large, crowded consumable category where formulation, price and education content decide who wins.
- Made by The Ordinary
- Official site theordinary.com
Behind the rise
Where the line turned
- 1Turned down Nov 2025. YouTube search moved first, 4 weeks before the next source.
- 2Turned down Apr 2026. Google Shopping moved first, 1 week before the next source.
Things that happened around the rise, never a claim of what caused it.
- Searches a month
- 93K
- The Pulse now, US, between 64K and 134K
- Rise so far
- Near its peak
- At 90% of its 2-year peak, climbing 3 weeks. Searches here were higher a year on 76% of the time (any search 73%)
- Shelf life
- 9 to 63 weeks
- How long past rises like this one lasted: median 23 weeks, from 3,914 rises. History, not a forecast
- Overall interest, a year
- +39%
- from 71K to 93K searches a month (rough)
- Last 3 months
- +31%
- accelerating, +22K a month (rough)
- Next 12 months
- Levelling off
- Next Big's projection, -6%
- Trend score
- 57/100
- Worth building on, from eight parts: how it's made is below the numbers
- Peaks
- All year
- no seasonal peak
- A click is worth
- $1.32
- what advertisers pay
- Ranking difficulty
- 20/100
- room for a new page
Searches a month added are rough: right direction about 3 times in 4, size within ×2 (check 14a). What that means.
How the trend score is made
| Part | Reading | Weight | Points |
|---|---|---|---|
| Growth over a year | 43/100 | 25% | 10.8 |
| The last weeks | 69/100 | 15% | 10.3 |
| Fits a business (judged in review) | 100/100 | 15% | 15.0 |
| Interest now | 99/100 | 10% | 9.9 |
| Kept rising | 0/100 | 10% | 0.0 |
| What a click is worth | 26/100 | 10% | 2.6 |
| Posts about it | no reading, counted as average | 10% | 3.0 |
| Searches a month | 97/100 | 5% | 4.9 |
| Before adjustments | 100% | 56.5 | |
| Trend score | 57/100 |
How worth building on a search is, not how big it is. Every weight is on the methodology.
What's next for niacinamide serum
- Direction
- Accelerating, +31% over the last 3 months.
- Next 12 months
- Next Big's projection: likely to level off (-6%).
- What it opens
- Layering guides for beginners who use it with retinol or vitamin C, or a store that compares concentrations and prices side by side.
Is niacinamide serum really trending?
Only Hunger is measured for niacinamide serum so far: no source of Heat counts it yet, so there's no verdict.
- Hungerwhat people go looking for+31% in 3 monthsFrom Bing searches, YouTube search, Google Shopping, web popularity
- HeatHeat: what the crowd is shown, unasked. Posts about it are being counted; the line shows once there are 4 weeks of them, in about 3 weeks.
Real when people are shown it and go looking for it; Early when the crowd is shown it first; Hype when it's shown and not sought; Quiet demand when searches rise with little talk. How the two sides are read.
How popular is niacinamide serum, and is it still growing?
Niacinamide serum draws about 93K searches a month in the US, on the Next Big Pulse. Still growing: overall interest in niacinamide serum is up +39% in a year, and still up +31% over the last 3 months. The line blends every source we read for it, each listed below with its own figures.
- +31%in 3 monthsJul 2026 to this week
- +39%in 1 yearOct 2025 to this week
- +72%in 2 yearsOct 2024 to this week
Each figure compares overall interest at the end of the window with its start.
Who searches for it, and why
Most people search it to compare and choose.
What people ask about niacinamide serum
Questions
- how to niacinamide serum
- how to use niacinamide serum
- how to apply niacinamide serum
- how to use niacinamide serum at night
- how to use niacinamide serum on face
- how to make niacinamide serum at home
Best
- best niacinamide serum
- best niacinamide serum for oily skin
- best niacinamide serum in india
- best niacinamide serum in pakistan
- best niacinamide serum for open pores
- best niacinamide serum for dry skin
Compared
- niacinamide serum vs vitamin c serum
- niacinamide serum vs salicylic acid serum
- niacinamide serum vs salicylic acid serum for acne
- niacinamide serum vs kojic acid serum
- niacinamide serum vs vitamin c serum which is better
- niacinamide serum vs retinol
Cost
- niacinamide serum cost
- niacinamide serum price in pakistan
- niacinamide serum price in bangladesh
- niacinamide serum price in sri lanka
- niacinamide serum price in nepal
Alternatives
- niacinamide serum alternative
- niacinamide serum alternative natural
- anua niacinamide serum alternative
- ordinary niacinamide serum alternative
- anua niacinamide 10 serum alternative
For whom
- niacinamide serum for oily skin
- niacinamide serum for face
- niacinamide serum for open pores
- niacinamide serum for dry skin
- niacinamide serum for dark spots
- niacinamide serum for men
Also searched
- niacinamide serum apply time
- niacinamide serum application
- niacinamide serum application time
- niacinamide serum apply
- niacinamide serum apply on damp skin
- niacinamide serum apply on dry skin
Brands and companies behind it
Who niacinamide serum names, makes it or builds it, from Wikidata, SEC EDGAR and GitHub. Each name says where it comes from.
Sources
The chart is the Next Big Pulse: every source with a weekly or monthly reading for niacinamide serum, blended into one line of overall interest. A trend counts only when independent sources confirm the rise, each read against what every other search we track did there.
- Bing searches50%since Sep 2024
- Web popularity20%since Sep 2024
- YouTube search16%since Sep 2024
- Google Shopping14%since Aug 2025
Data quality: medium, sources from more than one company carry the line lately, not all of them steady. The last week rests on fewer sources: it isn't in YouTube search and Google Shopping yet. How the grade works
| Source | Rose with it | This search, in a year | The typical search there |
|---|---|---|---|
| Bing searches | No rise above typical | ||
| Wikipedia views | No rise above typical | ||
| Bluesky posts | No rise above typical | ||
| Hacker News mentions | No rise above typical | ||
| Research papers | No rise above typical | ||
| New York Times articles | No rise above typical | ||
Searches a month is the Pulse's reading now, in Google Ads' scale for the US; cost per click and ranking difficulty are Google Ads keyword estimates.
The same search on Google Trends · How we read every source
Projections are Next Big's forecasts from public search data. They aren't financial, investment, trading or medical advice.
Questions
Is niacinamide serum still popular in 2026?
Yes. Overall interest in niacinamide serum is up +39% on a year ago, and +31% over the last three months.
How many people search for niacinamide serum?
About 93,000 searches a month in the US, on the Next Big Pulse.
When do searches for niacinamide serum peak?
It doesn't follow a season. Its busiest week in five years was in April 2026.
Will niacinamide serum keep growing?
Next Big's projection says it's likely to level off over the next 12 months (-6%). It's a forecast from public search data, not advice.
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