Hair gloss trend
Hair gloss is still accelerating: overall interest is up +41% in a year and +20% in the last three months. Next Big's projection: likely to level off over the next 12 months.
- Data qualityHow well its sources carry the Pulse's line over the last 13 weeks. Medium data quality: sources from more than one company carry the line lately, not all of them steady. Every label
- Medium
- StageRegular: neither exploding nor peaked: rising slower, holding, or not yet doubled. Every label
- Regular
- VerdictThe Pulse's verdict on Hunger and Heat. Hunger is how many people search for it; Heat is how much people post and see about it. Steady: hunger level and Heat not up: searches holding level. Every label
- Steady
Three things to know
- Hair gloss is tracked on the Next Big Pulse, +41% in a year, about 60K searches a month in the US.
- Hunger + Heat: steady, searches holding level.
- Near its peak: at 100% of its two-year peak; searches at this point were higher a year later 76% of the time, against 73% for any search.
What is hair gloss?
Hair gloss refers to semi-permanent treatments that add shine and tone to the hair, sold as at-home products from brands such as dpHUE, Kristin Ess and Redken Shades EQ in salons. People search it to learn what a gloss does, whether it is different from a glaze or toner, how long it lasts and which one to buy. In practice the buyers are women refreshing coloured or dull hair between salon visits. Interest has grown with at-home haircare on social media. Brands, salons and tutorial creators share this demand.
- Made by Redken
- Official site redken.com
Behind the rise
Rising around it: the related search kristin ess hair gloss cherry cola (+1,100%).
Where the line turned
- 1Turned up Aug 2026. Web mentions moved first, 9 weeks before the next source.
Things that happened around the rise, never a claim of what caused it.
- Searches a month
- 60K
- The Pulse now, US, between 44K and 83K
- Rise so far
- Near its peak
- At 100% of its 2-year peak, climbing 12 weeks. Searches here were higher a year on 76% of the time (any search 73%)
- Shelf life
- 9 to 63 weeks
- How long past rises like this one lasted: median 23 weeks, from 3,914 rises. History, not a forecast
- Overall interest, a year
- +41%
- from 44K to 60K searches a month (rough)
- Last 3 months
- +20%
- accelerating, +9.9K a month (rough)
- Next 12 months
- Levelling off
- Next Big's projection, -3%
- Stage
- Regular
- growing faster each month
- Trend score
- 43/100
- Worth building on, from eight parts: how it's made is below the numbers
- Peaks
- All year
- no seasonal peak
- A click is worth
- $0.57
- what advertisers pay
- Ranking difficulty
- 0/100
- room for a new page
Searches a month added are rough: right direction about 3 times in 4, size within ×2 (check 14a). What that means.
How the trend score is made
| Part | Reading | Weight | Points |
|---|---|---|---|
| Growth over a year | 44/100 | 25% | 11.0 |
| The last weeks | 53/100 | 15% | 7.9 |
| Fits a business (judged in review) | 70/100 | 15% | 10.5 |
| Interest now | 92/100 | 10% | 9.2 |
| Kept rising | 0/100 | 10% | 0.0 |
| What a click is worth | 11/100 | 10% | 1.1 |
| Posts about it | 35/100 | 10% | 3.5 |
| Searches a month | 92/100 | 5% | 4.6 |
| Before adjustments | 100% | 47.8 | |
| Adjustment | ×0.9: a noisy line | ||
| Trend score | 43/100 | ||
How worth building on a search is, not how big it is. Every weight is on the methodology.
What's next for hair gloss
- Direction
- Accelerating, +20% over the last 3 months.
- Next 12 months
- Next Big's projection: likely to level off (-3%).
- What it opens
- At-home gloss kits matched to hair colour, shade-finder quizzes and tutorial content explaining gloss, glaze and toner for people stretching salon visits.
The next wave inside it
Searches rising fastest alongside hair gloss. Breakout means more than five thousand percent.
- kristin ess hair gloss cherry cola+1,100%
- kristin ess signature hair gloss+400%
- black gloss hair+300%
- color gloss for hair+150%
- gloss for hair+80%
- lip gloss+80%
- red hair gloss+70%
- redken gloss+60%
Is hair gloss really trending?
Steady: searches holding level. Of the searches read this way over the last two years, 66% were searched more half a year later, against 63% of all searches (1,403 cases).
- Hungerwhat people go looking forlevel over 3 monthsFrom Google web search, YouTube search, Google Shopping, Bing searches, web popularity
- Heatwhat the crowd is shown, unaskedlevel over 3 monthsFrom web mentions
Real when people are shown it and go looking for it; Early when the crowd is shown it first; Hype when it's shown and not sought; Quiet demand when searches rise with little talk. How the two sides are read.
How popular is hair gloss, and is it still growing?
Hair gloss draws about 60K searches a month in the US, on the Next Big Pulse. Still growing: overall interest in hair gloss is up +41% in a year, and still up +20% over the last 3 months. The line blends every source we read for it, each listed below with its own figures.
- +20%in 3 monthsJul 2026 to this week
Each figure compares overall interest at the end of the window with its start.
Who searches for it, and why
Most people search it to learn about it.
What people ask about hair gloss
Questions
- how to hair gloss at home
- how to hair gloss
- how to gloss hair with redken
- how to gloss hair with shades eq
- how to gloss hair with wella
- how to make homemade hair gloss
Best
- best hair gloss
- best hair gloss treatment
- best hair gloss at home
- best hair gloss with color
- best hair gloss for gray hair
- best hair gloss treatment at home
Compared
- hair gloss vs dye
- hair gloss vs glaze
- hair gloss vs toner
- hair gloss vs color
- hair gloss vs semi permanent dye
- hair gloss vs keratin treatment
Cost
- hair gloss cost
- hair gloss cost at salon
- hair gloss cost ulta
Near me
- hair gloss appointment near me
- hair gloss near me
- hair gloss near me salon
- hair gloss near me clear
- hair gloss near me kristin ess
- hair gloss near me black
Alternatives
- hair gloss alternative
- glaze hair gloss alternative
- kristin ess hair gloss alternative
For whom
- hair gloss for gray hair
- hair gloss for blondes
- hair gloss for curly hair
- hair gloss for brunettes
- hair gloss for red hair
- hair gloss for black hair
Also searched
- hair gloss appointment
- hair gloss application
- hair gloss applicator bottle
- hair gloss appt
- hair gloss costa rica
- hair gloss costco
Brands and companies behind it
Who hair gloss names, makes it or builds it, from Wikidata, SEC EDGAR and GitHub. Each name says where it comes from.
Sources
The chart is the Next Big Pulse: every source with a weekly or monthly reading for hair gloss, blended into one line of overall interest. A trend counts only when independent sources confirm the rise, each read against what every other search we track did there.
- Bing searches31%since Oct 2025
- Google web search30%since Oct 2025
- YouTube search15%since Oct 2025
- Web popularity14%since Oct 2025
- Web mentions9%since Oct 2025
- Google Shopping2%since Dec 2025
Data quality: medium, sources from more than one company carry the line lately, not all of them steady. The last 2 weeks rest on fewer sources: they aren't in web mentions yet. How the grade works
| Source | Rose with it | This search, in a year | The typical search there |
|---|---|---|---|
| Bing searches | No rise above typical | ||
| Wikipedia views | No rise above typical | ||
| Bluesky posts | No rise above typical | ||
| Hacker News mentions | No rise above typical | ||
| Research papers | No rise above typical | ||
| New York Times articles | No rise above typical | ||
Searches a month is the Pulse's reading now, in Google Ads' scale for the US; cost per click and ranking difficulty are Google Ads keyword estimates.
The same search on Google Trends · How we read every source
Projections are Next Big's forecasts from public search data. They aren't financial, investment, trading or medical advice.
Questions
Is hair gloss still popular in 2026?
Yes. Overall interest in hair gloss is up +41% on a year ago, and +20% over the last three months.
How many people search for hair gloss?
About 60,000 searches a month in the US, on the Next Big Pulse.
When do searches for hair gloss peak?
It doesn't follow a season. Its busiest week in five years was in October 2026.
Will hair gloss keep growing?
Next Big's projection says it's likely to level off over the next 12 months (-3%). It's a forecast from public search data, not advice.
What's rising alongside hair gloss?
The searches rising fastest with it are kristin ess hair gloss cherry cola, kristin ess signature hair gloss and black gloss hair: often the next wave inside a trend.
More trending in Beauty
All trending nowGet the week's trending searches, first
Monday Trends, every Monday by email: the searches still climbing and what was around each rise. Free; unsubscribe any time.
Or get an invite: Next Big is invite only, and we review every request. Membership starts free: the whole library, and 3 searches watched for you.