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Ketoconazole shampoo: a product trend that cooled

Updated

No longer trending: its searches stopped rising. Ketoconazole shampoo is past its fastest climb: overall interest is up +6% in a year but down 41% in the last three months. Next Big's projection: likely to keep rising over the next 12 months.

It last passed our check on October 31, 2026. The page stays as a record of the rise, updated constantly.

Data qualityHow well its sources carry the Pulse's line over the last 13 weeks. Medium data quality: sources from more than one company carry the line lately, not all of them steady. Every label
Medium
Stage
Crowded
Score
57/100
Next Big Pulse.
ketoconazole shampoo: weekly interest over three years, +6% in a year.
Stage
Crowded
demand is real, the shelf is full
Score
57/100
demand, shelf, proof, room, creators
Searches, a year
+6%
Next Big Pulse
Searches a month
70K
The Pulse now, US, between 51K and 97K
On the lists
1
best place #9
Brands
1
of 1 listings read
Shopping searches
-74%
on a year ago

Crowded: demand is real, the shelf is full

Why this stage
Median 10,048 reviews: a moat.
Web search +350%, Google Shopping -74%.

Score: 57/100

Five parts, weighted. Each bar is how far the part goes.

  • Demand (30)30
  • Shelf momentum (25)13
  • Proof people buy (15)7
  • Room for a new seller (15)0
  • Few creators yet (15)8

The shelf

What ketoconazole shampoo holds of Amazon's tracked best-seller lists now, as a kind of product: never one listing or brand.

On the lists
1 listing in 2 places
Best place
#9
Median price
not read
Brands
1 brand among the 1 listing we've read
Reviews
median 10,048, 11.9 a day across the listings
Its share of the lists, day by day (12 days)

What's next for ketoconazole shampoo

Direction
Cooling, -41% over the last 3 months.
Next 6 months
Next Big's projection: +44% in six months, likely between -14% and +198%.
Next 12 months
Next Big's projection: likely to keep rising (+40%).
What it opens
Write a routine guide that pairs the shampoo with other scalp products and links to trusted retailers.

Who buys it, and why

Ketoconazole shampoo refers to antifungal shampoo containing ketoconazole, sold over the counter at 1 percent and on prescription at 2 percent, used against dandruff and seborrheic dermatitis. People search it to compare brands, learn how often to use it and read about its use in hair loss routines alongside minoxidil. In practice, buyers include people with flaky scalps and men following hair loss advice from creators and forums. The rise follows growing scalp-care content and the hair loss routine trend. Scalp care brands, bundles and educational content compete in an established pharmacy category with clear repeat purchases.

Sources

Searches: the Next Big Pulse, blended from every source with a weekly or monthly reading for ketoconazole shampoo. The shelf: our constant reads of Amazon's tracked Best Sellers and New Releases top 100s, counted as a kind of product.

What the line for ketoconazole shampoo is made of, by its share of the last year
  • Bing searches64%since Sep 2024
  • Web popularity24%since Sep 2024
  • YouTube search4%since Dec 2024
  • Google Shopping4%since Aug 2025

Data quality: medium, sources from more than one company carry the line lately, not all of them steady. The last 2 weeks rest on fewer sources: they aren't in YouTube search and Google Shopping yet. How the grade works

Searches a month is the Pulse's reading now, in Google Ads' scale for the US; cost per click and ranking difficulty are Google Ads keyword estimates.

The same search on Google Trends · How we read every source

Projections are Next Big's forecasts from public search data. They aren't financial, investment, trading or medical advice.

Questions

Not answered here? We reply by email, and the useful ones join this page.

  1. Is ketoconazole shampoo a good product to sell?

    Crowded: demand is real, the shelf is full. Median 10,048 reviews: a moat. Web search +350%, Google Shopping -74%. Its score is 57 out of 100.

  2. How many ketoconazole shampoo are on Amazon's best-seller lists?

    1 listing in 2 places across the lists we read constantly, the best at #9.

  3. Is ketoconazole shampoo still popular in 2026?

    Yes. Overall interest in ketoconazole shampoo is up +6% on a year ago, though down 41% over the last three months.

  4. How many people search for ketoconazole shampoo?

    About 70,000 searches a month in the US, on the Next Big Pulse.

  5. Will ketoconazole shampoo keep growing?

    Next Big's projection says it's likely to keep rising over the next 12 months (+40%): +44% in six months, likely between -14% and +198%. It's a forecast from public search data, not advice.

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  2. antiperspirantBeauty+92% in a year, +27K a month (rough)
  3. face sunscreenBeauty+22% in a year, +2.3K a month (rough)
  4. dandruff shampooBeauty+23% in a year, +15K a month (rough)
  5. tinted mineral sunscreenBeauty+125% in a year, +6.2K a month (rough)
  6. face moisturizerBeauty+13% in a year, +4K a month (rough)

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