Dog shampoo trend
Dog shampoo is still accelerating: overall interest is up +48% in a year and +17% in the last three months. Next Big's projection: likely to level off over the next 12 months.
- ConfidenceHow sure the Pulse is over its last 13 weeks. Medium confidence: sources from more than one company carry the line lately, not all of them steady. Every label
- Medium
- VerdictThe Pulse's verdict on Hunger and Heat. Hunger is how many people search for it; Heat is how much people post and see about it. Steady: hunger level and Heat not up: searches holding level. Every label
- Steady
Three things to know
- Dog shampoo is tracked on the Next Big Pulse, +48% in a year, about 123K searches a month in the US.
- Hunger + Heat: steady, searches holding level.
- Near its peak: at 100% of its two-year peak; searches at this point were higher a year later 76% of the time, against 73% for any search.
What is dog shampoo?
Dog shampoo refers to shampoos made for dogs' skin and coats, from everyday cleaning formulas to oatmeal, medicated, flea and tick, whitening and puppy versions, sold by brands such as Burt's Bees, Earthbath and TropiClean and in many private labels. People search it to find the best one for itchy or sensitive skin, odour, shedding or a particular breed. In practice, the buyers are dog owners who bathe their dogs at home, and groomers. It is a consumable product type with repeat buying, open to new brands, subscriptions and grooming kits.
Behind the rise
In the news around it: Jo Malone's 'divine' £23 dog shampoo is back in stock - how to get it for under £7 (manchestereveningnews.co.uk).
Where the line turned
- 1Turned down Aug 2025. YouTube search moved first.
- 2Turned up Sep 2025. Google Shopping moved first, 3 weeks before the next source.
- 3Turned up Mar 2026. Google Shopping moved first.
- 4Behind the rise, Sep 2026: Jo Malone's 'divine' £23 dog shampoo is back in stock - how to get it for under £7.
Things that happened around the rise, never a claim of what caused it.
Latest news about dog shampoo
The newest coverage we read for it, +5,000% on a month ago.
- Searches a month
- 123K
- The Pulse now, US, between 68K and 223K
- Rise so far
- Near its peak
- At 100% of its 2-year peak, climbing 1 weeks. Searches here were higher a year on 76% of the time (any search 73%)
- Shelf life
- 9 to 63 weeks
- How long past rises like this one lasted: median 23 weeks, from 3,914 rises. History, not a forecast
- Overall interest, a year
- +48%
- from 88K to 123K searches a month (rough)
- Last 3 months
- +17%
- from 105K to 123K searches a month (rough); within its own noise, so flat
- Next 12 months
- Levelling off
- Next Big's projection, -8%
- Trend score
- 52/100
- Worth building on, from eight parts: how it's made is below the numbers
- Peaks
- All year
- no seasonal peak
- A click is worth
- $1.02
- what advertisers pay
- Ranking difficulty
- 13/100
- room for a new page
Searches a month added are rough: right direction about 3 times in 4, size within ×2 (check 14a). What that means.
How the trend score is made
| Part | Reading | Weight | Points |
|---|---|---|---|
| Growth over a year | 46/100 | 25% | 11.4 |
| The last weeks | 66/100 | 15% | 9.9 |
| Fits a business (judged in review) | 70/100 | 15% | 10.5 |
| Interest now | 100/100 | 10% | 10.0 |
| Kept rising | 0/100 | 10% | 0.0 |
| What a click is worth | 20/100 | 10% | 2.0 |
| Posts about it | no reading, counted as average | 10% | 3.0 |
| Searches a month | 97/100 | 5% | 4.9 |
| Before adjustments | 100% | 51.7 | |
| Trend score | 52/100 |
How worth building on a search is, not how big it is. Every weight is on the methodology.
What's next for dog shampoo
- Direction
- Accelerating; level over the last 3 months (+17%, within its own noise).
- Next 12 months
- Next Big's projection: likely to level off (-8%).
Is dog shampoo really trending?
Steady: searches holding level.
- Hungerwhat people go looking forlevel over 3 monthsFrom Bing searches, YouTube search, Google Shopping, web popularity
- Heatwhat the crowd is shown, unaskedlevel over 3 monthsFrom Bluesky posts a week
Real when people are shown it and go looking for it; Early when the crowd is shown it first; Hype when it's shown and not sought; Quiet demand when searches rise with little talk. How the two sides are read.
Is dog shampoo still growing?
Yes. Overall interest in dog shampoo is up +48% in a year, and roughly level over the last 3 months (+17%). The line blends every source we read for it, each listed below with its own figures.
- +17%in 3 months, within its own noise, so flatJul 2026 to this week
- +48%in 1 yearOct 2025 to this week
- +87%in 2 yearsOct 2024 to this week
Each figure compares overall interest at the end of the window with its start.
Who searches for it, and why
Most people search it to learn about it.
Sources
The chart is the Next Big Pulse: every source with a weekly or monthly reading for dog shampoo, blended into one line of overall interest. A trend counts only when independent sources confirm the rise, each read against what every other search we track did there.
- Bing searches56%since Sep 2024
- Web popularity19%since Sep 2024
- YouTube search17%since Sep 2024
- Google Shopping9%since Jun 2025
Confidence: medium, sources from more than one company carry the line lately, not all of them steady. The last 2 weeks rest on fewer sources: they aren't in Bing searches and web popularity yet. How the grade works
| Source | Rose with it | This search, in a year | The typical search there |
|---|---|---|---|
| Bing searches | No rise above typical | ||
| Wikipedia views | No rise above typical | ||
| Bluesky posts | No rise above typical | ||
| Hacker News mentions | No rise above typical | ||
| Research papers | No rise above typical | ||
| New York Times articles | No rise above typical | ||
Searches a month is the Pulse's reading now, in Google Ads' scale for the US; cost per click and ranking difficulty are Google Ads keyword estimates.
The same search on Google Trends · How we read every source
Projections are Next Big's forecasts from public search data. They aren't financial, investment, trading or medical advice.
Questions
Is dog shampoo still popular in 2026?
Yes. Overall interest in dog shampoo is up +48% on a year ago, and roughly level over the last three months (+17%).
How many people search for dog shampoo?
About 123,000 searches a month in the US, on the Next Big Pulse.
When do searches for dog shampoo peak?
It doesn't follow a season. Its busiest week in five years was in October 2026.
Will dog shampoo keep growing?
Next Big's projection says it's likely to level off over the next 12 months (-8%). It's a forecast from public search data, not advice.
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