Squishy toy: a trending product
Steady: on the lists, holding. Squishy toy is still accelerating: overall interest is up +459% in a year and +51% in the last three months.
- ConfidenceHow sure the Pulse is over its last 13 weeks. Low confidence: one company's sources, or noisy ones, carry the line lately. Every label
- Low
- Stage
- Steady
- Score
- 40/100
- Stage
- Steady
- on the lists, holding
- Score
- 40/100
- demand, shelf, proof, room, creators
- Searches, a year
- +459%
- Next Big Pulse
- Searches a month
- Thin data
- no Google Ads figure, so no searches a month (an estimate from another search engine's count failed its check); a Google Ads figure would make it firm.
- On the lists
- 1
- best place #1
- Median price
- $8.86
- on the lists
- Brands
- 1
- of 1 listings read
Steady: on the lists, holding
- Why this stage
- On the tracked lists: 1 listings.
Score: 40/100
Five parts, weighted. Each bar is how far the part goes.
- Demand (30)12
- Shelf momentum (25)13
- Proof people buy (15)6
- Room for a new seller (15)2
- Few creators yet (15)8
The shelf
What squishy toy holds of Amazon's tracked best-seller lists tonight, as a kind of product: never one listing or brand.
- On the lists
- 1 listing in 1 place
- Best place
- #1
- Median price
- $8.86
- Brands
- 1 brand among the 1 listing we've read
- Reviews
- median 1,249
What's next for squishy toy
- Direction
- Accelerating, +51% over the last 3 months.
Who buys it, and why
Squishy toy refers to soft, slow-rising foam or gel-filled toys that people squeeze for fun and stress relief, from foam food and animal shapes to NeeDoh balls and sensory fidgets. People search it to buy them as gifts, party favours and fidgets for children, including kids with ADHD or autism, and adults use them for anxiety. In practice, buyers are parents, teachers and collectors, and sales are driven by TikTok and Amazon. It is a cheap, impulse and gift product category with repeated waves of new shapes and characters.
Sources
Searches: the Next Big Pulse, blended from every source with a weekly or monthly reading for squishy toy. The shelf: our nightly reads of Amazon's tracked Best Sellers and New Releases top 100s, counted as a kind of product.
- Bing searches96%since Sep 2024
Confidence: low, one company's sources, or noisy ones, carry the line lately. The last 2 weeks rest on fewer sources: they aren't in Bing searches yet. How the grade works
The same search on Google Trends · How we read every source
Projections are Next Big's forecasts from public search data. They aren't financial, investment, trading or medical advice.
Questions
Is squishy toy a good product to sell?
Steady: on the lists, holding. On the tracked lists: 1 listings. Its score is 40 out of 100.
How many squishy toy are on Amazon's best-seller lists?
1 listing in 1 place across the lists we read every night, the best at #1.
How much does squishy toy cost?
The median price among the listings on the lists is $8.86.
Is squishy toy still popular in 2026?
Yes. Overall interest in squishy toy is up +459% on a year ago, and +51% over the last three months.
Will squishy toy keep growing?
It's too early to project: the rise is too short or too uneven for a forecast to mean anything yet. Its direction over the last three months is accelerating.
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