Squishy trend
Squishy is still climbing: overall interest is up +657% in a year, and holding over the last three months (+2%). Next Big's projection: likely to keep rising over the next 12 months.
- ConfidenceHow sure the Pulse is over its last 13 weeks. High confidence: three or more steady sources, from different companies, carry the line lately. Every label
- High
- Hunger + HeatHunger is how many people search for it; Heat is how much people post and see about it. Steady: hunger level and Heat not up: searches holding level. Every label
- Steady
Three things to know
- Squishy is tracked on the Next Big Pulse, +657% in a year, about 865K searches a month in the US.
- Hunger + Heat: steady, searches holding level.
- Near its peak: at 99% of its two-year peak; searches at this point were higher a year later 76% of the time, against 73% for any search.
Behind the rise
In the news around it: Sloth Gifts For Women Cute Sloth Night Light For Kids, 3-Level Dimmable Nursery Nightlight Squishy Night Light (roarmag.org).
Where the line turned
- 1Turned up Sep 2024. YouTube search moved first, 12 weeks before the next source.
- 2Turned up Nov 2025. Google Shopping moved first, 1 week before the next source.
- 3Turned up Feb 2026. YouTube search moved first.
Things that happened around the rise, never a claim of what caused it.
- Searches a month
- 865K
- The Pulse now, US, between 694K and 1.1M
- Rise so far
- Near its peak
- At 99% of its 2-year peak, climbing 50 weeks. Searches here were higher a year on 76% of the time (any search 73%)
- Shelf life
- 9 to 63 weeks
- How long past rises like this one lasted: median 23 weeks, from 3,914 rises. History, not a forecast
- Overall interest, a year
- +657%
- from 122K to 865K searches a month (rough)
- Last 3 months
- +2%
- from 852K to 865K searches a month (rough); within its own noise, so flat
- Next 12 months
- Rising
- Next Big's projection, +21%
- Trend score
- 58/100
- Worth building on, from eight parts: how it's made is below the numbers
- Peaks
- All year
- no seasonal peak
- A click is worth
- $0.32
- what advertisers pay
- Ranking difficulty
- 3/100
- room for a new page
Searches a month added are rough: right direction about 3 times in 4, size within ×2 (check 14a). What that means.
How the trend score is made
| Part | Reading | Weight | Points |
|---|---|---|---|
| Growth over a year | 76/100 | 25% | 19.0 |
| The last weeks | 52/100 | 15% | 7.7 |
| Fits a business (judged in review) | 70/100 | 15% | 10.5 |
| Interest now | 100/100 | 10% | 10.0 |
| Kept rising | 25/100 | 10% | 2.5 |
| What a click is worth | 6/100 | 10% | 0.6 |
| Posts about it | no reading, counted as average | 10% | 3.0 |
| Searches a month | 100/100 | 5% | 5.0 |
| Before adjustments | 100% | 58.4 | |
| Trend score | 58/100 |
How worth building on a search is, not how big it is. Every weight is on the methodology.
What's next for squishy
- Direction
- Climbing; level over the last 3 months (+2%, within its own noise).
- Next 12 months
- Next Big's projection: likely to keep rising (+21%).
Is squishy really trending?
Steady: searches holding level. Of the searches read this way over the last two years, 66% were searched more half a year later, against 62% of all searches (940 cases).
- Hungerwhat people go looking forlevel over 3 monthsFrom Wikipedia views, YouTube search, Google Shopping, Google News search, Bing searches, Wikipedia views in other languages
- Heatwhat the crowd is shown, unaskedlevel over 3 monthsFrom news coverage (GDELT), Bluesky posts a week
Real when people are shown it and go looking for it; Early when the crowd is shown it first; Hype when it's shown and not sought; Quiet demand when searches rise with little talk. How the two sides are read.
Is squishy still growing?
Yes. Overall interest in squishy is up +657% in a year, and roughly level over the last 3 months (+2%). The line blends every source we read for it, each listed below with its own figures, and the Next Big Pulse confirms the rise.
- +2%in 3 months, within its own noise, so flatJul 2026 to this week
- +657%in 1 yearOct 2025 to this week
- +839%in 2 yearsOct 2024 to this week
Each figure compares overall interest at the end of the window with its start.
Who searches for it, and why
Squishy refers to soft foam, gel or dough toys that slowly return to shape after being squeezed, including NeeDoh fidget toys, squishy dumplings and squishmallow-style collectibles. People search it to find the newest viral squishies, where to buy them and how to make them at home. In practice, the buyers are children, teenagers and parents, and the trend moves through TikTok. The 2026 rise is driven by viral squishy dumplings and NeeDoh shapes. The category supports fast resellers and toy creators, but each viral shape fades quickly.
Most people search it to learn about it.
What people ask about squishy
Questions
- how to squishy
- how to squishy trade
- how to squishy trade in dti
- how to squishy hunt
- how to squishy dumplings
- how to squishy save
Best
- best squishy toys
- best squishy
- best squishy brands
- best squishy in the world
- best squishy websites
- best squishy store near me
Compared
- squishy vs needoh
- squishy vs plushie
- squishy vs squeezy
- squishy vs stress ball
- squishy vs slime
- squishy vs
Cost
- squishy for free
- squishy cost
Near me
- squishy for sale near me
- squishy near me
- squishy near me in stock
- squishy near me in store
- squishy near me walmart
- squishy near me target
Alternatives
- squishy alternative
- squishy alternative words
- squishy down alternative pillow
- squishy dumpling alternative
- needoh squishy alternative
- squishy skin alternatives
Apps and tools
- squishy app
- squishy apps to buy
For whom
- squishy for kids
- squishy for sale
- squishy for boys
- squishy for girls
- squishy costume for kids
- squishy costumes for halloween
Also searched
- squishy apple
- squishy apple toy
- squishy apple slushie
- squishy apple walmart
- squishy costco
- squishy costume
What's built around it
The apps, code and videos squishy already has: where the market is, and where it isn't yet.
Reference
Sources
The chart is the Next Big Pulse: every source with a weekly or monthly reading for squishy, blended into one line of overall interest. A trend counts only when independent sources confirm the rise, each read against what every other search we track did there.
- YouTube search30%since Oct 2023
- Bing searches24%since Sep 2024
- Wikipedia views19%since Oct 2023
- Wikipedia views in other languages16%since Jan 2026
- Google Shopping9%since Oct 2023
- News coverage (GDELT)1%since Oct 2024
- Google News search0%since Feb 2026
Confidence: high, three or more steady sources, from different companies, carry the line lately. The last week rests on fewer sources: it isn't in Wikipedia views and Wikipedia views in other languages yet. How the grade works
| Source | Rose with it | This search, in a year | The typical search there |
|---|---|---|---|
| Bing searches | Rose | More than for the typical search there. Named, not quoted: its licence. | |
| Wikipedia views | Rose | +187%486 → 1,394 views a week | -17%the typical search there |
| Bluesky posts | Rose | +437%weekly average, on the year before | +27%the typical search there |
| Hacker News mentions | No rise above typical | ||
| Research papers | No rise above typical | ||
| New York Times articles | No rise above typical | ||
| Guardian articles | Rose | More than for the typical search there. Named, not quoted: its licence. | |
| News attention (GDELT) | Rose | More than for the typical search there. Named, not quoted: its licence. | |
In the news: coverage +1,440% on a month ago
Searches a month is the Pulse's reading now, in Google Ads' scale for the US; cost per click and ranking difficulty are Google Ads keyword estimates.
The same search on Google Trends · How we read every source
Projections are Next Big's forecasts from public search data. They aren't financial, investment, trading or medical advice.
Questions
Is squishy still popular in 2026?
Yes. Overall interest in squishy is up +657% on a year ago, and roughly level over the last three months (+2%).
How many people search for squishy?
About 865,000 searches a month in the US, on the Next Big Pulse.
When do searches for squishy peak?
It doesn't follow a season. Its busiest week in five years was in October 2026.
Will squishy keep growing?
Next Big's projection says it's likely to keep rising over the next 12 months (+21%). It's a forecast from public search data, not advice.
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