Insect repellent: a trending product
Steady: on the lists, holding. Insect repellent is past its fastest climb: overall interest is up +42% in a year but down 47% in the last three months. Next Big's projection: likely to keep rising over the next 12 months.
- Data qualityHow well its sources carry the Pulse's line over the last 13 weeks. Medium data quality: sources from more than one company carry the line lately, not all of them steady. Every label
- Medium
- Stage
- Steady
- Score
- 44/100
- Stage
- Steady
- on the lists, holding
- Score
- 44/100
- demand, shelf, proof, room, creators
- Searches, a year
- +42%
- Next Big Pulse
- Searches a month
- 8K
- The Pulse now, US, between 5K and 12K
- On the lists
- 1
- best place #92
- Shopping searches
- -57%
- on a year ago
Steady: on the lists, holding
- Why this stage
- On the tracked lists: 1 listings.
- Google Shopping -57%.
Score: 44/100
Five parts, weighted. Each bar is how far the part goes.
- Demand (30)11
- Shelf momentum (25)13
- Proof people buy (15)6
- Room for a new seller (15)8
- Few creators yet (15)8
The shelf
What insect repellent holds of Amazon's tracked best-seller lists now, as a kind of product: never one listing or brand.
- On the lists
- 1 listing in 1 place
- Best place
- #92
- Median price
- not read
- Brands
- not read yet
- Reviews
- not read yet
What's next for insect repellent
- Direction
- Cooling, -47% over the last 3 months.
- Next 6 months
- Next Big's projection: +51% in six months, likely between -6% and +195%.
- Next 12 months
- Next Big's projection: likely to keep rising (+42%).
- What it opens
- Bundle a pest-season kit by use case, such as hiking, kids and pets, with a short guide on which repellent type fits each, or run affiliate comparison pages by ingredient.
Who buys it, and why
Insect repellent refers to sprays, lotions, wipes, wristbands and devices that keep mosquitoes, ticks and other biting insects away, using ingredients such as DEET, picaridin, oil of lemon eucalyptus and permethrin for clothing. People search it to compare effectiveness, safety for children and pets, scents and natural options. In practice buyers are families, hikers, campers and travellers, with demand peaking in summer and before trips. Concern about mosquito- and tick-borne diseases keeps the need persistent. Opportunities lie in cleaner formulas, wearable and spatial repellents and travel kits.
Sources
Searches: the Next Big Pulse, blended from every source with a weekly or monthly reading for insect repellent. The shelf: our constant reads of Amazon's tracked Best Sellers and New Releases top 100s, counted as a kind of product.
- Bing searches74%since Sep 2024
- YouTube search18%since Oct 2024
- Google Shopping4%since Jun 2025
Data quality: medium, sources from more than one company carry the line lately, not all of them steady. The last 2 weeks rest on fewer sources: they aren't in YouTube search and Google Shopping yet. How the grade works
Searches a month is the Pulse's reading now, in Google Ads' scale for the US; cost per click and ranking difficulty are Google Ads keyword estimates.
The same search on Google Trends · How we read every source
Projections are Next Big's forecasts from public search data. They aren't financial, investment, trading or medical advice.
Questions
Is insect repellent a good product to sell?
Steady: on the lists, holding. On the tracked lists: 1 listings. Google Shopping -57%. Its score is 44 out of 100.
How many insect repellent are on Amazon's best-seller lists?
1 listing in 1 place across the lists we read constantly, the best at #92.
Is insect repellent still popular in 2026?
Yes. Overall interest in insect repellent is up +42% on a year ago, though down 47% over the last three months.
How many people search for insect repellent?
About 7,897 searches a month in the US, on the Next Big Pulse.
Will insect repellent keep growing?
Next Big's projection says it's likely to keep rising over the next 12 months (+42%): +51% in six months, likely between -6% and +195%. It's a forecast from public search data, not advice.
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