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Washing soda trend

Updated · Compare · Confirmed by Next Big PulseEvery source we read for this search, weighted and blended into one weekly line of overall interest, 0 to 100 of its own peak. The last week is provisional. What it's made of

Washing soda is still accelerating: overall interest is up +41% in a year and +17% in the last three months. Next Big's projection: likely to level off over the next 12 months.

Data qualityHow well its sources carry the Pulse's line over the last 13 weeks. High data quality: three or more steady sources, from different companies, carry the line lately. Every label
High
StageRegular: neither exploding nor peaked: rising slower, holding, or not yet doubled. Every label
Regular
VerdictThe Pulse's verdict on Hunger and Heat. Hunger is how many people search for it; Heat is how much people post and see about it. Quiet demand: hunger up while Heat is level or down: searches rising with little talk about it. Every label
Hunger only
Next Big Pulse.
washing soda: weekly interest over three years, +41% in a year.

Three things to know

  1. Washing soda is tracked on the Next Big Pulse, +41% in a year, about 47K searches a month in the US.
  2. Hunger + Heat: quiet demand, searches rising with little talk about it.
  3. Near its peak: at 98% of its two-year peak; searches at this point were higher a year later 76% of the time, against 73% for any search.

What is washing soda?

Washing soda refers to sodium carbonate, a strongly alkaline powder sold for laundry, cleaning and water softening, best known in the United States through Arm & Hammer's Super Washing Soda. People search it to learn how it differs from baking soda, to make homemade laundry detergent and to strip and deep-clean clothes, towels and greasy surfaces. In practice, the users are households cutting cleaning costs, people avoiding scented detergents and DIY cleaning fans following social media tips. It is a cheap commodity product, so the commercial angle lies in recipes, refill packs and natural cleaning kits rather than the powder itself.

Behind the rise

Rising around it: the related search arm & hammer super washing soda (+170%).

Things that happened around the rise, never a claim of what caused it.

Searches a month
47K
The Pulse now, US, between 38K and 59K
Rise so far
Near its peak
At 98% of its 2-year peak, climbing 8 weeks. Searches here were higher a year on 76% of the time (any search 73%)
Shelf life
9 to 63 weeks
How long past rises like this one lasted: median 23 weeks, from 3,914 rises. History, not a forecast
Overall interest, a year
+41%
from 34K to 47K searches a month (rough)
Last 3 months
+17%
accelerating, +6.8K a month (rough)
Next 12 months
Levelling off
Next Big's projection, +3%
Stage
Regular
growing faster each month
Trend score
51/100
Worth building on, from eight parts: how it's made is below the numbers
Peaks
All year
no seasonal peak
A click is worth
$0.55
what advertisers pay
Ranking difficulty
9/100
room for a new page

Searches a month added are rough: right direction about 3 times in 4, size within ×2 (check 14a). What that means.

How the trend score is made
The trend score, part by part
PartReadingWeightPoints
Growth over a year44/10025%11.0
The last weeks46/10015%6.9
Fits a business (judged in review)70/10015%10.5
Interest now94/10010%9.4
Kept rising25/10010%2.5
What a click is worth11/10010%1.1
Posts about it52/10010%5.2
Searches a month92/1005%4.6
Before adjustments100%51.2
Trend score51/100

How worth building on a search is, not how big it is. Every weight is on the methodology.

What's next for washing soda

Direction
Accelerating, +17% over the last 3 months.
Next 12 months
Next Big's projection: likely to level off (+3%).
What it opens
Homemade cleaning and laundry recipe guides, refill-friendly cleaning kits, or content explaining washing soda versus baking soda for each household job.

The next wave inside it

Searches rising fastest alongside washing soda. Breakout means more than five thousand percent.

  1. arm & hammer super washing soda+170%
  2. arm & hammer washing soda+150%
  3. arm and hammer super washing soda+60%

Is washing soda really trending?

Quiet demand: searches rising with little talk about it. Of the searches read this way over the last two years, 54% were searched more half a year later, against 63% of all searches (624 cases).

  1. Hungerwhat people go looking for+13% in 3 monthsFrom Google web search, YouTube search, Google Shopping, Bing searches, Wikipedia views, web popularity, Wikipedia views in other languages
  2. Heatwhat the crowd is shown, unaskedlevel over 3 monthsFrom web mentions

Real when people are shown it and go looking for it; Early when the crowd is shown it first; Hype when it's shown and not sought; Quiet demand when searches rise with little talk. How the two sides are read.

How popular is washing soda, and is it still growing?

Washing soda draws about 47K searches a month in the US, on the Next Big Pulse. Still growing: overall interest in washing soda is up +41% in a year, and still up +17% over the last 3 months. The line blends every source we read for it, each listed below with its own figures, and the Next Big Pulse confirms the rise.

  1. +17%in 3 monthsJul 2026 to this week

Each figure compares overall interest at the end of the window with its start.

Who searches for it, and why

Most people search it to learn about it.

What people ask about washing soda

Questions

  • how to washing soda
  • how to make washing soda
  • how to use washing soda
  • is washing soda safe
  • how to clean with washing soda
  • does washing soda work

Best

  • best washing soda
  • best washing soda for laundry
  • best washing soda brand
  • best washing soda for electrolysis

Compared

  • washing soda vs baking soda
  • washing soda vs borax
  • washing soda vs baking soda for laundry
  • washing soda vs baking soda vs borax
  • washing soda vs borax for laundry
  • washing soda vs soda ash

Near me

  • washing soda near me
  • washing soda near me walmart
  • washing soda near me sale

Alternatives

  • washing soda alternative
  • washing soda alternative for electrolysis
  • washing soda alternative for laundry stripping
  • washing soda alternative name

For whom

  • washing soda for laundry
  • washing soda for drain cleaning
  • washing soda for clothes
  • washing soda for drains

Also searched

  • washing soda formula
  • washing soda formula and chemical name
  • washing soda application
  • washing soda appearance
  • washing soda costco
  • washing soda costa rica

What's built around it

The apps, code and videos washing soda already has: where the market is, and where it isn't yet.

Reference

  1. Washing soda20K reads in 30 days

Sources

The chart is the Next Big Pulse: every source with a weekly or monthly reading for washing soda, blended into one line of overall interest. A trend counts only when independent sources confirm the rise, each read against what every other search we track did there.

What the line for washing soda is made of, by its share of the last year
  • Web popularity25%since Oct 2025
  • Google web search20%since Oct 2025
  • Bing searches19%since Oct 2025
  • Wikipedia views in other languages15%since Oct 2025
  • Wikipedia views13%since Oct 2025
  • Web mentions5%since Oct 2025
  • YouTube search3%since Oct 2025
  • Google Shopping0%since Mar 2026

Data quality: high, three or more steady sources, from different companies, carry the line lately. The last week rests on fewer sources: it isn't in Wikipedia views in other languages yet. How the grade works

Independent sources, and whether each rose with washing soda
SourceRose with itThis search, in a yearThe typical search there
Bing searchesRoseMore than for the typical search there. Named, not quoted: its licence.
Wikipedia viewsNo rise above typical
Bluesky postsNo rise above typical
Hacker News mentionsNo rise above typical
Research papersNo rise above typical
New York Times articlesNo rise above typical
Wikipedia views of “Washing soda”, weekly, two years (20K in the last 30 days)

Searches a month is the Pulse's reading now, in Google Ads' scale for the US; cost per click and ranking difficulty are Google Ads keyword estimates.

The same search on Google Trends · How we read every source

Projections are Next Big's forecasts from public search data. They aren't financial, investment, trading or medical advice.

Use this chart

Free to embed or quote with the credit. The image updates constantly. PNG for newsletters, SVG for the web, or the data (CC BY 4.0).

The chart this embed shows

Show the embed code
<figure style="margin:0"><a href="https://nextbig.io/trend/washing-soda"><img src="https://nextbig.io/embed/washing-soda.png" alt="Washing soda: Next Big Pulse, weekly over two years" width="600" height="300" style="max-width:100%;height:auto"></a><figcaption style="font:13px/1.4 system-ui,sans-serif;color:#565b69">Source: <a href="https://nextbig.io/trend/washing-soda">Washing soda trend, Next Big Pulse</a></figcaption></figure>

Cite as: Next Big Pulse for "washing soda", weekly overall interest, 0 to 100 of its own peak. Next Big, nextbig.io/trend/washing-soda, as of November 2, 2026.

Questions

Not answered here? We reply by email, and the useful ones join this page.

  1. Is washing soda still popular in 2026?

    Yes. Overall interest in washing soda is up +41% on a year ago, and +17% over the last three months.

  2. How many people search for washing soda?

    About 47,000 searches a month in the US, on the Next Big Pulse.

  3. When do searches for washing soda peak?

    It doesn't follow a season. Its busiest week in five years was in August 2026.

  4. Will washing soda keep growing?

    Next Big's projection says it's likely to level off over the next 12 months (+3%). It's a forecast from public search data, not advice.

  5. What's rising alongside washing soda?

    The searches rising fastest with it are arm & hammer super washing soda, arm & hammer washing soda and arm and hammer super washing soda: often the next wave inside a trend.

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Data as of November 2, 2026. First seen October 18, 2026. On the list for the week of October 26, 2026.