Yerba mate trend
Yerba mate is past its fastest climb: overall interest is up +28% in a year but down 32% in the last three months. Next Big's projection: likely higher in six months (a 8 in 10 chance it's higher). One independent source rose with it, so the interest is real; the question now is where it levels off. Searches usually peak in April; the next peak is April 2027.
Updated . Confirmed by one independent source.
Approved by Next Big: independent sources confirm this rise, but it's climbing steadily rather than exploding, so it sits just outside our automatic check.
Next Big Pulse, weekly, 0 to 100 of its own peak. Confidence: high. What it's made of
- Searches a month
- 201K
- US estimate
- Overall interest, a year
- +28%
- Next Big Pulse
- Last 3 months
- -32%
- cooling
- Next 6 months
- 8 in 10 higher
- Next Big's projection, -10% to +48%
- Stage
- Regular
- growing steadily
- Peaks
- April
- next in April 2027
- A click is worth
- $0.61
- what advertisers pay
- Ranking difficulty
- 52/100
- takes a good page
What's next for yerba mate
- Direction
- Cooling, -32% over the last 3 months.
- Next 6 months
- A 8 in 10 chance it's higher in six months; the likely range is -10% to +48%.
- Next 12 months
- Next Big's projection: likely to keep rising (+16%).
- Next peak
- Searches usually peak in April; the next peak is April 2027.
- Its market
- Coffee alternatives: its searches are up a median +31% on a year ago, opportunity 65/100.
The next wave inside it
Searches rising fastest alongside yerba mate. Breakout means more than five thousand percent.
- sollos yerba mateBreakout
- sollos yerba mate incBreakout
- sollosBreakout
- why did yerba mate change to yerba madre+2,800%
- yerba madre vs yerba mate+1,500%
- yerba madre+850%
- good molecules yerba mate wake up eye gel+800%
- berberine+550%
Is yerba mate still growing?
Yes. Overall interest in yerba mate is up +28% in a year, though down 32% over the last 3 months. The line blends every source we read for it, each listed below with its own figures, and one independent source rose with it.
- -32%in 3 monthsJun 2026 to this week
- +28%in 1 yearSep 2025 to this week
- +49%in 2 yearsSep 2024 to this week
Each figure compares overall interest at the end of the window with its start.
Who searches for it, and why
Yerba mate refers to a caffeinated South American drink made from the dried leaves of Ilex paraguariensis, traditionally sipped from a gourd through a metal straw. Searches ask about weight loss, blood sugar and insulin resistance, where to buy it, and how it compares with matcha, green tea and coffee. In practice it is sold as loose leaf, tea bags and canned energy drinks from brands such as Guayaki. It appeals as a steadier caffeine source than coffee. For a business it supports canned drinks, loose-leaf brands, starter kits with gourds and bombillas, and café menus beyond its home markets.
Most people search it to learn about it.
Where it's searched most
Interest in yerba mate by US state, against the busiest state.
- California100
- Wyoming98
- Vermont95
- Utah81
- Oregon80
- Colorado73
- Hawaii67
- Nevada63
- Washington63
- Arizona63
What people ask about yerba mate
Questions
- how to yerba mate
- how to yerba mate gourd
- how to yerba mate tea
- how to make yerba mate
- how to drink yerba mate
- how to make yerba mate tea
Best
- best yerba mate
- best yerba mate brand
- best yerba mate flavor
- best yerba mate tea
- best yerba mate brand for weight loss
- best yerba mate tea bags
Compared
- yerba mate vs matcha
- yerba mate vs coffee
- yerba mate vs yerba madre
- yerba mate vs green tea
- yerba mate vs coffee caffeine
- yerba mate vs mate
Near me
- yerba mate for sale near me
- yerba mate near me
- yerba mate near me loose leaf
- yerba mate near me where to buy
- yerba mate near me in store
- yerba mate near me cafe
Alternatives
- yerba mate alternative
- yerba mate alternative in india
- yerba mate alternative in pakistan
- yerba mate coffee alternative
- yerba mate tea alternative
- yerba mate indian alternative
For whom
- yerba mate for weight loss
- yerba mate for sale
- yerba mate for diabetics
- yerba mate for insulin resistance
- yerba mate for beginners
Also searched
- yerba mate appetite suppressant
- yerba mate appetite
- yerba mate apple
- yerba mate apparel
- yerba mate costco
- yerba mate costa rica
What's built around it
The apps, code and videos yerba mate already has: where the market is, and where it isn't yet.
Reference
Sources
The chart is the Next Big Pulse: every source with a weekly or monthly reading for yerba mate, blended into one line of overall interest. A trend counts only when independent sources confirm the rise, each read against what every other search we track did there.
- Wikipedia views40%since Oct 2023
- Google web search39%since Sep 2021
- Bing searches21%since Sep 2024
Confidence: high, three or more steady sources carry the line lately. How the grade works
| Source | Rose with it | This search, in a year | The typical search there |
|---|---|---|---|
| Bing searches | No rise above typical | ||
| Wikipedia views | Rose | +5%9,351 → 9,796 views a week | -22%the typical search there |
| Bluesky posts | No rise above typical | ||
| Hacker News mentions | No rise above typical | ||
| Research papers | No rise above typical | ||
| New York Times articles | No rise above typical | ||
Google web search on its own: +15% in a year.
Searches a month, cost per click and ranking difficulty are Google Ads keyword estimates for the US.
The same search on Google Trends · How we read every source
Projections are Next Big's forecasts from public search data. They aren't financial, investment, trading or medical advice.
Questions
Is yerba mate still popular in 2026?
Yes. Overall interest in yerba mate is up +28% on a year ago, though down 32% over the last three months.
How many people search for yerba mate?
About 201,000 searches a month in the US, an estimate. It's searched most, for its size, in California.
When do searches for yerba mate peak?
Usually in April; the next peak is April 2027. Its busiest week in five years was in December 2022.
Will yerba mate keep growing?
Next Big's projection gives a 8 in 10 chance it's higher in six months, likely between -10% and +48%. Over 12 months its middle is +16%. It's a forecast from public search data, not advice.
What's rising alongside yerba mate?
The searches rising fastest with it are sollos yerba mate, sollos yerba mate inc and sollos: often the next wave inside a trend.
More trending now
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