Squishies toys: a trending product
Crowded: demand is real, the shelf is full. Squishies toys is still climbing: overall interest is up +292% in a year, and holding over the last three months (+0%). Next Big's projection: likely to keep rising over the next 12 months.
- Data qualityHow well its sources carry the Pulse's line over the last 13 weeks. Medium data quality: sources from more than one company carry the line lately, not all of them steady. Every label
- Medium
- Stage
- Crowded
- Score
- 56/100
- Stage
- Crowded
- demand is real, the shelf is full
- Score
- 56/100
- demand, shelf, proof, room, creators
- Searches, a year
- +292%
- Next Big Pulse
- Searches a month
- 144K
- The Pulse now, US, between 100K and 208K
- On the lists
- 1
- best place #52
- Median price
- $8.99
- on the lists
- Brands
- 1
- of 1 listings read
Crowded: demand is real, the shelf is full
- Why this stage
- Median 5,528 reviews: a moat.
- Web search +380%.
Score: 56/100
Five parts, weighted. Each bar is how far the part goes.
- Demand (30)30
- Shelf momentum (25)13
- Proof people buy (15)6
- Room for a new seller (15)0
- Few creators yet (15)8
The shelf
What squishies toys holds of Amazon's tracked best-seller lists now, as a kind of product: never one listing or brand.
- On the lists
- 1 listing in 1 place
- Best place
- #52
- Median price
- $8.99
- Brands
- 1 brand among the 1 listing we've read
- Reviews
- median 5,528
What's next for squishies toys
- Direction
- Climbing; level over the last 3 months (0%, within its own noise).
- Next 12 months
- Next Big's projection: likely to keep rising (+10%).
- What it opens
- Sell themed squishy packs or mystery bundles timed to seasonal trends, or make unboxing videos for kids and collectors who hunt for the newest shapes.
- Its market
- Squishy toys: its searches are up a median +15,143% on a year ago, opportunity 78/100.
The next wave inside it
Searches rising fastest alongside squishies toys. Breakout means more than five thousand percent.
- fidget toys+110%
New this week: fidget toys.
Who buys it, and why
Squishies toys refers to soft, squeezable toys that slowly return to shape, made in foam, gel and dough-filled versions shaped like food, animals and characters. People search it to buy them for children, toddlers and adults, find popular ones and look for packs for sale. In practice buyers are parents, children and teenagers, with demand driven by TikTok trends such as mystery dumplings and NeeDoh. The craze has lifted the whole category. Sellers of fidget toys, blind boxes and bundles on TikTok Shop and Amazon benefit while it lasts.
What people ask about squishies toys
For whom
- squishies toys for kids
- squishies toys for adults
- squishies toys for toddlers
Also searched
- squishies and toys
- squishies toys costa rica
Sources
Searches: the Next Big Pulse, blended from every source with a weekly or monthly reading for squishies toys. The shelf: our constant reads of Amazon's tracked Best Sellers and New Releases top 100s, counted as a kind of product.
- Bing searches43%since Oct 2025
- Google web search36%since Oct 2025
- YouTube search9%since Nov 2025
- Web mentions8%since Oct 2025
- Google Shopping4%since Mar 2026
Data quality: medium, sources from more than one company carry the line lately, not all of them steady. The last 2 weeks rest on fewer sources: they aren't in web mentions yet. How the grade works
Searches a month is the Pulse's reading now, in Google Ads' scale for the US; cost per click and ranking difficulty are Google Ads keyword estimates.
The same search on Google Trends · How we read every source
Projections are Next Big's forecasts from public search data. They aren't financial, investment, trading or medical advice.
Questions
Is squishies toys a good product to sell?
Crowded: demand is real, the shelf is full. Median 5,528 reviews: a moat. Web search +380%. Its score is 56 out of 100.
How many squishies toys are on Amazon's best-seller lists?
1 listing in 1 place across the lists we read constantly, the best at #52.
How much does squishies toys cost?
The median price among the listings on the lists is $8.99.
Is squishies toys still popular in 2026?
Yes. Overall interest in squishies toys is up +292% on a year ago, and roughly level over the last three months (0%).
How many people search for squishies toys?
About 144,000 searches a month in the US, on the Next Big Pulse.
Will squishies toys keep growing?
Next Big's projection says it's likely to keep rising over the next 12 months (+10%). It's a forecast from public search data, not advice.
More trending products in Parenting & Family
All trending productsGet the product types rising this week, first
Every Monday, the product types moving from emerging to rising, and the ones getting crowded. Next Big is invite only: get an invite and we'll email it when a place opens.