Squishies toys trend
Squishies toys is still climbing: overall interest is up +292% in a year, and holding over the last three months (+0%). Next Big's projection: likely to keep rising over the next 12 months.
- Data qualityHow well its sources carry the Pulse's line over the last 13 weeks. Medium data quality: sources from more than one company carry the line lately, not all of them steady. Every label
- Medium
- StageExploding: interest at least doubled over about two years and still sits at 70% or more of its peak. Every label
- Exploding
- VerdictThe Pulse's verdict on Hunger and Heat. Hunger is how many people search for it; Heat is how much people post and see about it. Steady: hunger level and Heat not up: searches holding level. Every label
- Steady
Cooling since September 20, 2026: its Pulse has been down 10% or more over three months every week since. It still passes our check, but it's off the lists of what's rising.
Four things to know
- Squishies toys is exploding on the Next Big Pulse, +292% in a year, about 144K searches a month in the US.
- Hunger + Heat: steady, searches holding level.
- Near its peak: at 86% of its two-year peak; searches at this point were higher a year later 76% of the time, against 73% for any search.
- Cooling since September 20, 2026: down 10% or more over three months, every week since.
What is squishies toys?
Squishies toys refers to soft, squeezable toys that slowly return to shape, made in foam, gel and dough-filled versions shaped like food, animals and characters. People search it to buy them for children, toddlers and adults, find popular ones and look for packs for sale. In practice buyers are parents, children and teenagers, with demand driven by TikTok trends such as mystery dumplings and NeeDoh. The craze has lifted the whole category. Sellers of fidget toys, blind boxes and bundles on TikTok Shop and Amazon benefit while it lasts.
Behind the rise
Rising around it: the related search fidget toys (+110%).
Where the line turned
- 1Turned up Feb 2026. Web mentions moved first, 13 weeks before the next source.
- 2Turned down Jul 2026. Web mentions moved first, 5 weeks before the next source.
Things that happened around the rise, never a claim of what caused it.
- Searches a month
- 144K
- The Pulse now, US, between 100K and 208K
- Rise so far
- Near its peak
- At 86% of its 2-year peak. Searches here were higher a year on 76% of the time (any search 73%)
- Shelf life
- 9 to 63 weeks
- How long past rises like this one lasted: median 23 weeks, from 3,914 rises. History, not a forecast
- Overall interest, a year
- +292%
- from 33K to 144K searches a month (rough)
- Last 3 months
- 0%
- from 144K to 144K searches a month (rough); within its own noise, so flat
- Next 12 months
- Rising
- Next Big's projection, +10%
- Stage
- Exploding
- growing faster each month
- Trend score
- 42/100
- Worth building on, from eight parts: how it's made is below the numbers
- Peaks
- All year
- no seasonal peak
- A click is worth
- $0.44
- what advertisers pay
- Ranking difficulty
- 2/100
- room for a new page
Searches a month added are rough: right direction about 3 times in 4, size within ×2 (check 14a). What that means.
How the trend score is made
| Part | Reading | Weight | Points |
|---|---|---|---|
| Growth over a year | 67/100 | 25% | 16.7 |
| The last weeks | 45/100 | 15% | 6.8 |
| Fits a business (judged in review) | 70/100 | 15% | 10.5 |
| Interest now | 64/100 | 10% | 6.4 |
| Kept rising | 0/100 | 10% | 0.0 |
| What a click is worth | 9/100 | 10% | 0.9 |
| Posts about it | 0/100 | 10% | 0.0 |
| Searches a month | 100/100 | 5% | 5.0 |
| Before adjustments | 100% | 46.2 | |
| Adjustment | ×0.9: a noisy line | ||
| Trend score | 42/100 | ||
How worth building on a search is, not how big it is. Every weight is on the methodology.
What's next for squishies toys
- Direction
- Climbing; level over the last 3 months (0%, within its own noise).
- Next 12 months
- Next Big's projection: likely to keep rising (+10%).
- What it opens
- Sell themed squishy packs or mystery bundles timed to seasonal trends, or make unboxing videos for kids and collectors who hunt for the newest shapes.
- Its market
- Squishy toys: its searches are up a median +15,143% on a year ago, opportunity 78/100.
The next wave inside it
Searches rising fastest alongside squishies toys. Breakout means more than five thousand percent.
- fidget toys+110%
New this week: fidget toys.
Is squishies toys really trending?
Steady: searches holding level. Of the searches read this way over the last two years, 66% were searched more half a year later, against 63% of all searches (1,403 cases).
- Hungerwhat people go looking forlevel over 3 monthsFrom Google web search, YouTube search, Google Shopping, Bing searches
- Heatwhat the crowd is shown, unaskedlevel over 3 monthsFrom web mentions
Real when people are shown it and go looking for it; Early when the crowd is shown it first; Hype when it's shown and not sought; Quiet demand when searches rise with little talk. How the two sides are read.
How popular is squishies toys, and is it still growing?
Squishies toys draws about 144K searches a month in the US, on the Next Big Pulse. Still growing: overall interest in squishies toys is up +292% in a year, and roughly level over the last 3 months (+0%). The line blends every source we read for it, each listed below with its own figures, and the Next Big Pulse confirms the rise.
- 0%in 3 months, within its own noise, so flatJul 2026 to this week
Each figure compares overall interest at the end of the window with its start.
Who searches for it, and why
Most people search it to learn about it.
What people ask about squishies toys
For whom
- squishies toys for kids
- squishies toys for adults
- squishies toys for toddlers
Also searched
- squishies and toys
- squishies toys costa rica
Sources
The chart is the Next Big Pulse: every source with a weekly or monthly reading for squishies toys, blended into one line of overall interest. A trend counts only when independent sources confirm the rise, each read against what every other search we track did there.
- Bing searches43%since Oct 2025
- Google web search36%since Oct 2025
- YouTube search9%since Nov 2025
- Web mentions8%since Oct 2025
- Google Shopping4%since Mar 2026
Data quality: medium, sources from more than one company carry the line lately, not all of them steady. The last 2 weeks rest on fewer sources: they aren't in web mentions yet. How the grade works
| Source | Rose with it | This search, in a year | The typical search there |
|---|---|---|---|
| Bing searches | Rose | More than for the typical search there. Named, not quoted: its licence. | |
| Wikipedia views | No rise above typical | ||
| Bluesky posts | No rise above typical | ||
| Hacker News mentions | No rise above typical | ||
| Research papers | No rise above typical | ||
| New York Times articles | No rise above typical | ||
Searches a month is the Pulse's reading now, in Google Ads' scale for the US; cost per click and ranking difficulty are Google Ads keyword estimates.
The same search on Google Trends · How we read every source
Projections are Next Big's forecasts from public search data. They aren't financial, investment, trading or medical advice.
Questions
Is squishies toys still popular in 2026?
Yes. Overall interest in squishies toys is up +292% on a year ago, and roughly level over the last three months (0%).
How many people search for squishies toys?
About 144,000 searches a month in the US, on the Next Big Pulse.
When do searches for squishies toys peak?
It doesn't follow a season. Its busiest week in five years was in June 2026.
Will squishies toys keep growing?
Next Big's projection says it's likely to keep rising over the next 12 months (+10%). It's a forecast from public search data, not advice.
What's rising alongside squishies toys?
The searches rising fastest with it are fidget toys: often the next wave inside a trend.
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